PhotoAiD

Performance Marketing

• Manage and optimize Google and Bing Ads (Search, Shopping, App) and Google Shopping feeds across international markets.
• Handle significant budgets with expertise in allocation, optimization, and ROI maximization.
• Conduct keyword research, audience segmentation, and competitive gap analysis.
• Develop ad copy, landing pages, and testing hypotheses, collaborating with designers on custom implementation.
• Perform daily performance checks to identify trends and capitalize on market opportunities.
• Innovate existing campaigns through constant testing and strategic scaling into new global territories.
• Translate datasets into actionable insights and strategic recommendations for the Head of PPC.
• Act as a hands-on specialist who challenges ideas and accelerates the pace of implementation.
• Use AI tools to maintain a fast and effective production workflow.

Performance Marketing Specialist