Phonism by Inlayer

Marketing

• Increase sales with identified Agency, Resellers, MSP and VARs in North America and EMEA.
• Develop North America and EMEA brand awareness.
• Establish key relationships to hit our goals.
• Collaborate with top Agency, Resellers, MSP and VARs.
• Align sales team with key sellers at national and regional levels.
• Work with Sales overlay roles to maximize growth opportunities.
• Ensure all sponsorships with key TSDs and focus partners, including VARs and MSPs are fulfilled and KPIs and ROI goals are attained.
• Establish a paid sponsorship and events calendar based on targeted initiatives to ensure value and commitments are attained.
• Facilitate partner events in conjunction with Events Coordinator.
• Develop digital channels, social, videos, email campaigns, and targeted content for localized (EMEA and North America) marketing materials.
• Engage with industry influencers in North America and EMEA to help raise brand awareness (social videos/webinars).
• Create and deliver program goals, partner educational email workflows, training, assets, and collateral.
• Liaison between external partners and internal Sales, Product, Solution Architects and Marketing teams.

Partner Marketing Strategist