Phiture

Senior Mobile Growth Consultant – ASO, UA

Phiture

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Job Level

Senior

About the role

  • Organize and ensure smooth day-to-day operations within the pod.
  • Lead ASO-first growth strategies for global clients, ensuring scalable impact across markets and languages.
  • Own and support UA initiatives across GAC, Meta, and Apple Search Ads, ensuring alignment with ASO strategy.
  • Support key ASO clients globally with strategic planning, roadmaps, and prioritization across multiple markets and languages.
  • Apply experimentation methodologies across ASO and UA to improve visibility, conversion, and efficiency.
  • Lead keyword optimization (KWO) projects to improve discoverability across global markets and languages.
  • Plan and execute creative testing strategies for app store assets and paid UA creatives.
  • Guide Growth Managers to build strong analytical, strategic, and performance-driven skill sets.
  • Develop and refine client strategies using deep understanding of user behavior, app store dynamics, and paid acquisition signals.
  • Monitor and optimize performance across organic + paid funnels, connecting insights between ASO and UA.
  • Grow Phiture’s influence in the mobile marketing industry, especially in ASO and app growth.
  • Ensure consistent delivery of high-quality services and solutions.
  • Stay up to date with ASO, UA, and mobile growth trends, integrating best practices into pod strategies.
  • Collaborate closely with the ASO Growth Lead to continuously improve processes, share knowledge, and integrate insights from UA and performance marketing.
  • Champion industry best practices in ASO, UA, and mobile growth, staying ahead of trends and innovation.

Requirements

  • 3+ years of experience in ASO and/or mobile UA (GAC, Meta, Apple Search Ads).
  • Strong expertise in ASO, with hands-on exposure to paid UA channels.
  • Solid understanding of mobile performance marketing fundamentals (CAC, LTV, incrementality).
  • Strategic mindset with proven experience in experimentation, hypothesis testing, and performance analysis.
  • Strong research skills and critical thinking with a data-driven approach.
  • Curiosity and adaptability, with willingness to deepen technical expertise across ASO and UA.
  • Excellent client management skills in an agency environment.
  • Excellent English skills (spoken and written).
Benefits
  • We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.