Phiture

Backend Engineer

• Resolve live incidents and manage ad hoc stakeholder requests, especially data-related issues impacting analysts and clients.
• Build new features and evolve existing ones across Catchbase and Press Play, helping shift both products toward greater autonomy and self-service.
• Reduce technical debt and improve system reliability through pragmatic problem-solving and robust engineering.
• Switch seamlessly between short-term reactive work (bug fixes, support) and longer-term proactive work (feature development, architectural improvements).
• Work hands-on with relational and NoSQL databases (MySQL and Google BigQuery in particular), ensuring performance, scalability, and resilience.
• Collaborate directly with engineers, analysts, product managers, client-facing teams, and the team lead.
• Help build and maintain a healthy DevOps pipeline across GCP, with ownership over incident response, app stability, and API performance.
• Contribute to team practices (e.g., testing, documentation, and coding standards), while bringing a founder-like sense of ownership to your work.

Senior Software Engineer, Python Fullstack

Growth Marketing

• Organize and ensure smooth day-to-day operations within the pod.
• Lead ASO-first growth strategies for global clients, ensuring scalable impact across markets and languages.
• Own and support UA initiatives across GAC, Meta, and Apple Search Ads, ensuring alignment with ASO strategy.
• Support key ASO clients globally with strategic planning, roadmaps, and prioritization across multiple markets and languages.
• Apply experimentation methodologies across ASO and UA to improve visibility, conversion, and efficiency.
• Lead keyword optimization (KWO) projects to improve discoverability across global markets and languages.
• Plan and execute creative testing strategies for app store assets and paid UA creatives.
• Guide Growth Managers to build strong analytical, strategic, and performance-driven skill sets.
• Develop and refine client strategies using deep understanding of user behavior, app store dynamics, and paid acquisition signals.
• Monitor and optimize performance across organic + paid funnels, connecting insights between ASO and UA.
• Grow Phiture’s influence in the mobile marketing industry, especially in ASO and app growth.
• Ensure consistent delivery of high-quality services and solutions.
• Stay up to date with ASO, UA, and mobile growth trends, integrating best practices into pod strategies.
• Collaborate closely with the ASO Growth Lead to continuously improve processes, share knowledge, and integrate insights from UA and performance marketing.
• Champion industry best practices in ASO, UA, and mobile growth, staying ahead of trends and innovation.

Senior Mobile Growth Consultant – ASO, UA

Data Analyst

• Analyze mobile marketing data to uncover actionable insights for world-class apps
• Partner closely with client service teams to inform growth strategies across UA, ASO, and CRM
• Develop data strategies for clients and evolve our approach to analyzing client data
• Perform data analysis deriving actionable insights:
• Campaign performance analysis
• Customer segmentation, profiling
• Competitive market research
• User behavior investigation
• Projections/forecasting
• Predictive modeling
• Build and maintain automated processes to collect, measure, and report on app performance
• Extract, clean, and integrate data from third-party tools and client databases
• Support general activities of the company around data and mobile growth
• Centralize data-related requests to our engineering team to build a systematic process around reporting and insights generation

• Keep the engine running: Oversee day-to-day operations within the pod and make sure projects stay on track.
• Lead global ASO & CRO strategy: Drive scalable growth across markets and languages with data-driven experimentation.
• Shape client roadmaps: Provide senior-level guidance and tailored strategies for key ASO accounts.
• Experiment relentlessly: Apply testing methodologies to boost app performance, blending ASO expertise with CRO best practices.
• Elevate discoverability: Lead keyword optimization to help apps shine in crowded app stores.
• Drive creative excellence: Run creative testing to craft store assets that stand out in competitive marketplaces.
• Mentor and inspire: Coach Growth Managers, fostering analytical thinking and curiosity.
• Refine strategies with insight: Use deep knowledge of user behavior, app store dynamics, and growth experimentation to optimize client outcomes.
• Be a thought leader: Help build Phiture’s reputation as a go-to authority in mobile growth and ASO.
• Set the bar high: Ensure top-quality service delivery and consistently strong results.
• Stay ahead of trends: Integrate the latest best practices in CRO, performance marketing, and ASO.
• Collaborate across time zones: Own the handoff between EU and US teams, ensuring seamless communication and continuity.
• Be the US client partner: Act as the main point of contact for American clients and coordinate with EU teammates.
• Juggle multiple priorities: Balance several client projects while keeping workstreams aligned and on schedule.

Senior Mobile Growth Consultant – ASO, CRO

Performance Marketing

• Support multiple clients, understanding and addressing their growth opportunities and challenges.
• Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
• Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
• Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
• Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
• Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
• Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
• Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.
• Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.

Mobile Growth Manager – Performance Marketing, UA

• Step into the role of Senior Growth Consultant, where your expertise in App Performance Marketing will drive experimentation, collaboration, and impact. You’ll lead the day-to-day execution of growth initiatives, ensuring campaigns are optimized through sharp testing, clear insights, and precise adjustments.
• Own campaign execution. Plan, launch, and optimize mobile-first UA campaigns with precision across key platforms like Meta, Google, TikTok, and programmatic channels.
• Obsess over performance. Analyze every metric, optimize every bid, and test relentlessly to scale campaigns efficiently while hitting ROAS, CPA, and CPI goals.
• Lead the charge. Push forward strategies that deliver for our app-marketing clients, guiding them with clarity, confidence, and expertise they can’t find elsewhere.
• Go the extra mile. Step into the gaps where other agencies fall short—driving results through your deep understanding of app-specific user journeys, attribution, and growth levers.
• Bring the team along. Collaborate closely with junior/mid-level Growth Managers, mentoring them to sharpen their skills, while aligning with the Growth Lead to turn strategies into executional excellence.
• Communicate impact brilliantly. Lead client calls with clear results, actionable insights, and an unmatched ability to explain the why behind every performance gain.

Senior Mobile Growth Consultant – B2C User Acquisition

• Own campaign execution. Plan, launch, and optimize mobile-first UA campaigns with precision across key platforms like Meta, Google, TikTok, and programmatic channels.
• Obsess over performance. Analyze every metric, optimize every bid, and test relentlessly to scale campaigns efficiently while hitting ROAS, CPA, and CPI goals.
• Lead the charge. Push forward strategies that deliver for our app-marketing clients, guiding them with clarity, confidence, and expertise they can’t find elsewhere.
• Go the extra mile. Step into the gaps where other agencies fall short—driving results through your deep understanding of app-specific user journeys, attribution, and growth levers.
• Bring the team along. Collaborate closely with junior/mid-level Growth Managers, mentoring them to sharpen their skills, while aligning with the Growth Lead to turn strategies into executional excellence.
• Communicate impact brilliantly. Lead client calls with clear results, actionable insights, and an unmatched ability to explain the why behind every performance gain.

• Step into the role of Senior Growth Consultant, where your expertise in App Performance Marketing will drive experimentation, collaboration, and impact.
• Lead the day-to-day execution of growth initiatives, ensuring campaigns are optimized through sharp testing, clear insights, and precise adjustments.
• Act as the primary technical point of contact for clients, delivering brilliant explanations and presentations that clarify performance, inspire confidence, and push results further.
• Plan, launch, and optimize mobile-first UA campaigns with precision across key platforms like Meta, Google, TikTok, and programmatic channels.
• Analyze every metric, optimize every bid, and test relentlessly to scale campaigns efficiently while hitting ROAS, CPA, and CPI goals.
• Push forward strategies that deliver for app-marketing clients, guiding them with clarity, confidence, and expertise.
• Collaborate closely with junior/mid-level Growth Managers, mentoring them while aligning with the Growth Lead to turn strategies into executional excellence.
• Lead client calls with clear results, actionable insights, and the ability to explain the why behind every performance gain.