Phiture

Mobile Growth Manager – Performance Marketing, UA

Phiture

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Support multiple clients, understanding and addressing their growth opportunities and challenges.
  • Drive high-impact growth strategies across multiple paid acquisition channels (Google, Apple Search Ads, Meta, TikTok, etc.), with a focus on ROAS and LTV.
  • Execute structured experiments, analyze results, and iterate quickly to optimize performance at scale.
  • Manage large ad budgets efficiently, ensuring spend is aligned with strategic goals and continuously improving cost efficiency.
  • Collaborate with ASO, CRM, and creative teams to ensure a full-funnel approach to acquisition, retention, and revenue growth.
  • Develop and test hypotheses on the relationship between paid and organic traffic, minimizing cannibalization while maximizing total growth.
  • Partner with data and analytics teams to build dashboards, automate reporting, and surface actionable insights.
  • Stay ahead of industry changes (SKAdNetwork, Privacy Sandbox, AI-driven optimization) and develop strategies that future-proof client growth.
  • Represent Phiture at industry events, sharing thought leadership through workshops, panels, and content.

Requirements

  • Proven Performance Marketing Expertise – You have hands-on experience running high-budget campaigns on Apple Search Ads, Google App Campaigns, and Meta.
  • Analytical Mindset – You don’t just report on metrics; you dive deep into data, uncovering patterns, diagnosing performance shifts, and recommending strategic pivots.
  • Strong Technical Foundation – Familiarity with MMPs (Adjust, AppsFlyer, Singular), SKAdNetwork, event tracking, SDKs, and web-to-app conversion flows.
  • Creative Testing & Iteration – You understand what drives ad performance and have experience running A/B and multivariate creative tests.
  • Automation & Efficiency – You’re comfortable working with campaign management platforms (e.g., SearchAds.com, Kenshoo) and leveraging scripts or APIs to scale performance.
  • Growth-Oriented Mindset – You constantly seek better ways to drive impact, question the status quo, and thrive in ambitious environments.
  • Excellent Communication Skills – You can distill complex data into clear, actionable recommendations and collaborate effectively with cross-functional teams.
Benefits
  • We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingdata analysisA/B testingmultivariate testingcampaign managementevent trackingweb-to-app conversionautomationcost efficiencygrowth strategies
Soft skills
analytical mindsetcreative testinggrowth-oriented mindsetexcellent communicationcollaborationproblem-solvingstrategic thinkingadaptabilityleadershipthought leadership