Philips

Marketing Business Analyst – Events, Tradeshows

Philips

full-time

Posted on:

Location Type: Office

Location: Farnborough • United Kingdom

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Tech Stack

Azure

About the role

  • Drive best‑in‑class analytics and reporting across a global portfolio of B2B events and tradeshows.
  • Support the delivery of key Events Operations initiatives.
  • Work closely with global marketing, insights, IT, and events stakeholders to turn complex data into actionable insights.
  • Improve tools, processes, and reporting that support commercial decision‑making.
  • Act as the single source of truth for events data and reporting.
  • Deliver monthly, quarterly, and event-level insights to support commercial decisions.
  • Develop and maintain dashboards and reports using Salesforce, Qlik, Azure, and Excel.
  • Partner with Marketing Insights and Analytics team (MI&A) to integrate events data into enterprise analytics platforms.
  • Research and apply best‑in‑class event measurement and ROI practices.
  • Leverage AI and automation to improve reporting efficiency.
  • Manage third‑party analytics and reporting suppliers.
  • Support and improve the Events Operations tooling landscape.
  • Lead small to mid‑size projects, from scoping through delivery.
  • Prepare project documentation (objectives, scope, plans, cost estimates).
  • Deliver process improvements, user stories, and workflow designs.
  • Train and enable business users on tools and self‑service reporting.
  • Create standard work instructions to ensure consistency and scalability.

Requirements

  • Bachelor’s degree or equivalent experience
  • Marketing or commercial analytics background
  • Strong analytical and problem‑solving skills
  • Hands‑on experience with Salesforce reporting, Qlik, Excel (Pivot Tables)
  • Understanding of agile ways of working
  • Experience managing small to mid‑sized projects independently
  • Fluent in English (written and spoken)
  • Comfortable working in a complex, global matrix organization.
  • Experience with Azure / DevOps (nice to have)
  • Knowledge of statistical analysis and ROI measurement
  • Strong stakeholder communication and data storytelling skills
  • Understanding of marketing, finance, and data models
  • Experience designing scalable reporting or application solutions
  • Familiarity with enterprise architecture and system integrations.
Benefits
  • Health technology company focused on improving people’s health and wellbeing through meaningful innovation.
  • Diverse and inclusive workplace culture.
  • Equal employment and advancement opportunities.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
analyticsreportingdata analysisstatistical analysisROI measurementproject managementdata storytellingreport designprocess improvementagile methodologies
Soft Skills
analytical skillsproblem-solving skillsstakeholder communicationtrainingcollaborationorganizational skillsleadershipadaptabilityattention to detailuser enablement
Certifications
Bachelor's degree