Paid Social Marketing Manager
Pharmacy2U Ltd
full-time
Posted on:
Location Type: Hybrid
Location: Leeds • United Kingdom
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Salary
💰 £45,000 - £50,000 per year
About the role
- Develop and own paid social strategies aligned with commercial, brand, and patient/customer objectives
- Build media plans and audience strategies compliant with UK medicines advertising regulations
- Manage budgets while balancing growth objectives with regulatory risk
- Plan, launch, and manage paid social campaigns across platforms such as Meta, TikTok, Reddit, LinkedIn, and others
- Oversee campaign setup including targeting, bidding, creatives, and testing frameworks
- Manage budgets and pacing to ensure efficient spend and strong ROI
- Collaborate with creative, clinical, and compliance teams to develop high-performing compliant paid social assets
- Brief and guide creative development using platform best practices and performance insights to ensure messaging is accurate, responsible, and compliant
- Test and iterate creative formats, messaging, and calls to action within approved boundaries
- Monitor campaign performance and optimise in real time to improve results
- Analyse data across platforms to identify trends, insights, and opportunities
- Report on performance against KPIs, providing clear recommendations
- Own paid social reporting, dashboards, and attribution inputs
- Work with analytics and tracking tools to ensure accurate measurement
- Stay up to date with platform changes, policies, and advertising innovations
- Balance performance with brand safety and patient trust
- Work closely with marketing, brand, content, clinical, compliance and analytics teams
- Manage external agencies or partners where applicable
- Communicate performance, learnings, and strategy clearly to stakeholders
Requirements
- Degree in Marketing, Business, Digital Media, or a related discipline, or equivalent practical experience
- Strong working knowledge of paid social platforms, ad management tools, and performance measurement frameworks
- Good understanding of advertising compliance and regulatory requirements, ideally within a regulated or healthcare environment
- Proven experience managing paid social campaigns at scale, preferably within a regulated environment
- Experience managing budgets and delivering against performance targets
- Strong knowledge of major paid social platforms and ad managers
- Experience with A/B testing, audience segmentation, and performance optimisation
- Data-driven mindset with strong analytical skills
Benefits
- Occupational sick pay
- Enhanced maternity and paternity pay
- Contributory pension
- Discounted insurance (Aviva)
- Employee discount site
- Discounted gyms (via our blue light card and benefits schemes)
- Employee assistance programme
- In-house mental health support
- Health and wellbeing initiatives
- Social events throughout the year
- Cycle to work scheme
- Green car scheme*(subject to minimum earnings)
- Registration fees paid (GPhC, NMC, CIPD etc)
- Long service bonus
- Refer a friend bonus
- Blue light card
- Hybrid working
- Commitment to CPD/training
- 25 days annual leave increasing with service
- Annual leave buy and sell scheme
- Discounts & Exclusive offers at The Springs, Leeds
- 25% Discount & health & beauty purchases
- 25% Discount on Pharmacy2U Private Online Doctor Services
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social strategiesmedia plansaudience strategiescampaign managementbudget managementA/B testingperformance optimisationdata analysisKPI reportingad management tools
Soft skills
collaborationcommunicationstrategic thinkinganalytical skillscreative guidanceproblem-solvingperformance monitoringstakeholder managementadaptabilityattention to detail