Pflegia

Content Marketing Manager

• Team & process management
• Lead, coach and prioritize the content team (Pflegia, Praxia, Werkia)
• Build and continuously improve efficient content processes and workflows
• Ensure a filled, structured editorial calendar across all brands
• Quality assurance
• Review and approve creatives (copy, visuals, UGC, Reels, carousels)
• Conduct feedback loops with content managers, social & content creators and external service providers
• Ensure consistent tone of voice, adherence to brand guidelines and reliable quality
• Interface management
• Work closely with the Performance team on requirements, timelines and creative needs
• Collaborate with PR, editorial and social media teams to deliver cross-channel content
• Coordinate campaign assets (paid, organic social, website, PR)
• Planning & structure
• Own the end-to-end content pipeline and production planning
• Resource planning, prioritization and schedule management
• Support creator/agency management (UGC, video, designers)
• Reporting & insights
• Prepare monthly content reports for management (performance, output, highlights)
• Derive learnings and process optimizations
• Introduce and monitor quality metrics and efficiency KPIs

Content Operations Manager

Data Scientist

• Design, development and validation of statistical models and predictive analyses to provide information for business decisions.
• Work with large language models (LLMs), improve retrieve-augmented generation (RAG) systems, and research new AI technologies to drive product innovation.
• Formulate testable, actionable hypotheses and design experiments (e.g., A/B tests) to validate or falsify them.
• Analyze data funnels and user journeys to identify drop-offs, friction points and optimization opportunities.
• Collaborate with performance marketing teams to drive data-driven insights and improve campaign efficiency.
• Define key performance indicators (KPIs), create monitoring tools or dashboards (QuickSight) and track progress toward company goals.
• Work cross-functionally using tools like Jira to document work, communicate progress and manage data-related tasks.
• Communicate results to stakeholders, translate insights into actionable recommendations and support implementation.