Senior Manager, HCP Marketing
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: Collegeville • New York • Pennsylvania • United States
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Salary
💰 $124,400 - $207,400 per year
Job Level
About the role
- Develop and execute HCP strategies and tactics that maximize customer engagement and drive ABRYSVO growth
- Work closely with HCP Marketing Directors, the Global ABRYSVO team, the advertising agency, and cross-functional stakeholders to help lead development and deployment of HCP campaign and message evolution
- Support the development and implementation of a Field Force communication and engagement plan to sustain Field Force awareness, accountability and motivation
- Drive Field Force and omnichannel metrics tracking and reporting to identify areas for optimization and constant improvement
- Lead tactical execution of Field Force and Non-Personal/Digital resources to pull through HCP Older Adult campaign - including identifying gaps, coordinating with the overall brand omnichannel plan, directing agencies, and gaining approval for resources
- Support the planning and execution of select Med Ed initiatives to increase KOL engagement
Requirements
- Bachelor’s degree
- 6+ years’ experience in the pharmaceutical industry, majority of which is in the US
- US Marketing, Global Marketing, Sales or Accounts experience required
- Ability to work independently across senior level stakeholders and demonstrates judgement of what needs to be escalated
- Excellent communication and presentation skills (oral and written)
- Strong analytical/planning skills and ability to multi-task under pressure
- Proven track record of operating in a fast-paced, high energy environment
- Enthusiasm and self-motivation are essential
- Solid understanding of today’s US pharmaceutical environment, with emphasis on the importance of following all Regulatory, Legal and Compliance-related guidelines
Benefits
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation
- Holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
HCP strategiescampaign developmentmetrics trackingreportingtactical executionomnichannel marketingKOL engagementField Force communicationMed Ed initiativescustomer engagement
Soft Skills
communication skillspresentation skillsanalytical skillsplanning skillsmulti-taskingjudgmententhusiasmself-motivationindependencestakeholder management
Certifications
Bachelor’s degree