Pfizer

Director, US LORBRENA HCP Marketing Lead

Pfizer

full-time

Posted on:

Location Type: Office

Location: New York City • New York • Pennsylvania • United States

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Job Level

Senior

About the role

  • Oversee overall HCP Strategy for LORBRENA: Direct and integrate promotional initiatives to ensure a cohesive and effective strategy and flawless execution.
  • Lead the CROWN Data Launch: Oversee and coordinate all aspects of the CROWN follow-up data launch, ensuring that all core and supplemental promotional materials are developed, approved, and available both prior to and immediately at launch.
  • Promotional Material Development: Develop, update, and maintain all core (DSP, CVA) and supplemental promotional resources required for the field force, ensuring alignment with the latest data and strategic objectives.
  • Gap Identification and Approval Management: Proactively identify additional promotional materials needed for successful HCP engagement.
  • Marketing and Sales Liaison: Serve as the primary liaison between the marketing and sales teams, acting as the main point of contact for field force leadership to ensure seamless communication and execution of marketing strategies.
  • HCP Segmentation and Targeting: Lead ongoing efforts to analyze, segment, and refresh HCP targeting strategies, ensuring optimal resource allocation and enhanced engagement.
  • Sales Meetings Leadership: Act as the Marketing Lead during sales meetings, including ONMs and POA sessions, providing field updates, sharing insights, and setting strategic direction from the marketing perspective.
  • Innovative HCP Promotion: Identify, develop, and implement additional personal promotion strategies and tactics aimed at maximizing field success and deepening relationships with HCPs.
  • Support 2027 Brand Planning activities: Drive and oversee all aspects of Brand Strategy, Operational, and Tactical Planning for the upcoming year, ensuring a unified approach and alignment with both short- and long-term business objectives.

Requirements

  • Bachelor’s degree and 10+ years of pharmaceutical industry experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required
  • Demonstrated success executing complex marketing programs
  • Demonstrated ability to work effectively with varied internal stakeholders to improve business performance
  • Demonstrated ability to manage advertising and other agencies to produce communications that impact business performance
  • Solid business acumen and organizational skills with excellent interpersonal communication and negotiation skills for a wide variety of audiences, including senior management
  • Strong analytical skills; detail and action oriented; creative
  • Experience with product positioning and branding is required
  • Strong written, verbal, and interpersonal skills; ability to interact effectively both one-on-one and in groups
  • Self-motivated and a team player
  • Demonstrated analytical skills
  • Ability to effectively lead and influence an indirect team
  • Demonstrated ability to manage and deliver results on multiple, complex, competing projects in a deadline-oriented environment
  • Ability to effectively lead a collaborative team environment
  • Must be driven by success
  • Must be able to organize multiple projects over time
  • Agency or vendor management experience required
  • MBA or other advanced degree highly desirable
  • Previous in-line US Marketing experience preferred
  • Oncology experience preferred, but not required
Benefits
  • Relocation assistance may be available based on business needs and/or eligibility
  • Equal opportunity in the terms and conditions of employment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pharmaceutical marketingproduct positioningbrandingpromotional material developmentHCP targeting strategiesdata analysismarketing program executionadvertising managementproject managementvendor management
Soft Skills
interpersonal communicationnegotiation skillsorganizational skillsanalytical skillsteam leadershipself-motivatedcollaborative team environmentdetail-orientedcreative thinkingstakeholder management
Certifications
Bachelor's degreeMaster's degreePh.D.PharmDMBA