Pfizer

Brand Marketing Lead, Comirnaty

Pfizer

full-time

Posted on:

Location Type: Office

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Lead the strategic, operational, and cross‑functional execution of Comirnaty across Emerging Markets, ensuring aligned strategy, strong supply continuity, and high‑quality market performance in an annual‑update vaccine model ecosystem.
  • Develop and execute EM regional strategy for Comirnaty in alignment with Global Vaccines and EM priorities.
  • Manage forecasting, demand planning, and performance tracking to ensure accurate supply allocation and reliable availability for EM markets under APA, NIP/Tender, PAHO.
  • Ensure implementation of a key Comirnaty project in EM , ensuring internal governance, provide strategic direction for all EM workstreams, work with cross functional team on market‑specific risks (legal, financials), dependencies, and opportunities aligned with Invictus guiding principles and timelines.
  • Complete ownership of pending Comirnaty APAs across EM, working with market commercial leads for APA execution, amendment internal approvals and supply planning.
  • Work with RTALs, ICO and global team to support EM knot markets on content, marketing campaigns, drive uptake programs.
  • Drive EM regional strategy and planning for the 2026–27 variant‑adaption , ensuring readiness across EM markets.
  • Partner cross‑functionally (Medical, Regulatory, Supply, Finance, Access) to support market readiness and compliant execution.
  • Provide strategic guidance, insights, and best practices cross learning support to EM markets to strengthen commercial and scientific execution.
  • Support with content and Narratives for stakeholder engagement with ministries of health, public health institutions for value of vaccination, disease burden.
  • Drive market‑specific commercialization plans include variant launches, seasonal campaigns, private‑market entry strategies, Pricing business case across key EM countries.
  • Ensure disciplined management of Comirnaty DME/OPEX within annual allocations.
  • Monitor vaccination trends, epidemiology, and competitive landscape to guide tactical decisions and affiliate support.
  • Shape and cascade global strategy and content, act as the point of contact for global brand teams, represent EM with global brand teams, and provide EM insight/needs to global strategy and content creation.
  • Lead regional brand teams with countries, relevant enabling functions, CMO and CoLab.
  • Collect insights and understand country needs to ensure outstanding marketing planning/execution.
  • Provide competitive intelligence insight on key global and local vaccines products to inform the strategic planning process.
  • Support in coordinating key annual financial LE/OP and monthly performance processes and provide a holistic EM view by tracking financial and non-financial KPls.
  • Ensure all activities follow Pfizer governance, quality standards, compliance standard and regulatory requirements.

Requirements

  • BA/BS degree and 8+ years of relevant experience.
  • Experience in Regional/Global Marketing Teams with demonstrated capability of working across countries and cultures.
  • Demonstrated successful track record in managing virtual teams and matrix.
  • Extensive and multiple years of Marketing experience.
  • Broad knowledge and experience of the relevant healthcare and pharmaceutical environment in EM.
  • Commercial experience, including accountability for revenues/operating expenses, asset allocation, value and cost driver decisions.
  • Exceptional ability to manage varying priorities and stakeholders.
  • Senior Level executive presence and emotional intelligence, with a track record of influencing beyond direct areas of accountability.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand planningforecastingperformance trackingcommercialization plansmarket strategyfinancial managementcompetitive intelligenceproject managementvaccination trendsregulatory compliance
Soft Skills
strategic guidancecross-functional collaborationstakeholder engagementemotional intelligenceinfluencing skillsprioritizationteam managementcommunicationleadershipinsight generation
Certifications
BA/BS degree