Pfizer

Regional Marketing Director – Central

Pfizer

full-time

Posted on:

Location Type: Remote

Location: Virginia • West Virginia • United States

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Salary

💰 $176,600 - $282,900 per year

Job Level

Lead

About the role

  • Work with the RD Cross Functional Team and customers to develop plans that enable ATTR-CM suspicion, diagnosis, disease management, and adherence capabilities.
  • Work with the account teams to support customers in identifying opportunities (aligned to Rare Cardiology KPI’s, shared goals, and customers’ capabilities) to optimize the patient journey and patient experience across the Multi-disciplinary Team.
  • Enable solutions through insight sharing and co-creating appropriate scalable, “one size fits all” templated resources focused on communication/change management.
  • Core insight generation for the Nation through execution of a robust insight discovery and delivery plan that informs strategy and optimizes execution, leading to improved customer engagement and patient impact.
  • Work cross functionally with Pfizer stakeholders (to include, but not limited to, legal, compliance, HIT, marketing, medical, agencies, and digital) to evolve and develop scalable, modifiable templated resources that support customers and patients to improve communication and education.
  • Establish and maintain organizational processes and guidelines (in partnership with legal/compliance and Opinion Leader Liaison) to ensure a consistent and compliant approach to IDN Opinion Leader and key stakeholder engagement.
  • Sharing of best practices across the Enterprise on the use of ATTR-CM and above brand resources that enable customer initiatives.
  • Support the development and execution of POA’s in partnership with the MG/IDN marketer and KAM Leadership in line with ATTR-CM Strategies, Goals and KPIs.
  • Demonstrate Subject Matter Expertise in Critical Account Management (project management + change management)
  • Responsible for account organizational governance/decision making/capabilities/stakeholder management.
  • Manage relationships with 3rd party agency for content creation, navigate content through RC/GCMA process, and manage budget.

Requirements

  • Bachelor's Degree
  • Proven ability to develop insights, strategy, and tactical plans
  • 8+ year's experience in health system/MG/IDN Sales, Account Management or other customer facing role
  • Prior Project management experience (2+ years)
  • Strong strategic analytical capability with sound business acumen and customer orientation
  • Strong strategic thinking and analytical skills to synthesize customer and market insights into prioritized marketing opportunities
  • Result oriented with effective planning, prioritization, and project management skills
  • Core marketing capabilities to design marketing strategies and tactics to maximize local opportunities
  • Knowledge of the healthcare market and its customers
  • Experience presenting to Pfizer’s customers within the Healthcare setting
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
project managementstrategic planninginsight generationchange managementaccount managementmarketing strategytactical planningcustomer engagementbudget managementcontent creation
Soft Skills
strategic thinkinganalytical skillscustomer orientationeffective planningprioritizationcommunicationcollaborationrelationship managementproblem-solvingleadership
Certifications
Bachelor's Degree