Director, Brand Campaigns
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Florida • Massachusetts • United States
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Salary
💰 $176,600 - $282,900 per year
Job Level
About the role
- Lead the development of integrated corporate campaign strategies across Pfizer’s owned, earned and paid ecosystem
- Synthesize and deeply understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
- Lead cross-functional teams across media, analytics, technology and operations, to flawlessly launch campaigns across channels, geographies and audiences
- Identify, establish and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
- Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution, ensuring clear scopes of work, excellence in creative and production and timely and efficient budget management
- Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy
- Partner with analytics and insights team to develop KPI framework and establish ongoing brand tracking
Requirements
- Bachelor’s degree
- 8+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
- Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
- Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company
- Preference for global experience across markets, cultures, and languages
- Track record of successfully pulling through brand campaigns across owned digital channel ecosystem
- Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
- Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and foster highly productive cross-functional relationships
- Strong business acumen and strategic thinking – ability to establish leading and lagging indicators for the brand and adjust strategies based on performance
Benefits
- health benefits to include medical, prescription drug, dental and vision coverage
- paid vacation, holiday and personal days
- paid caregiver/parental and medical leave
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- eligibility for employee referral bonus
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
integrated campaign strategiesbrand equityKPI frameworkaudience insightsdigital channel ecosystemadvertisingbrand partnershipscreative executionbudget managementstrategic marketing
Soft Skills
executive presenceverbal communicationwritten communicationinfluencingcollaborationproblem solvingstrategic thinkingbusiness acumenteam leadershipcross-functional coordination
Certifications
Bachelor’s degree