Pfizer

Senior Director, Brand Identity, Reputation

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Florida • Massachusetts • United States

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Salary

💰 $214,900 - $341,100 per year

Job Level

Senior

About the role

  • Develop and implement global strategic frameworks to govern Pfizer’s brand identity, including visual expressions and verbal messaging, across all markets and regions
  • Lead brand integration across all enterprise touchpoints to ensure consistent and impactful delivery
  • Direct unified global creative teams under cohesive brand guidelines, maintaining core brand essence while enabling localized adaptations across business functions and product categories
  • Conduct strategic brand equity analysis using both quantitative and qualitative methods
  • Leverage internal and external data to uncover insights, identify growth opportunities, and inform brand positioning, roadmaps, and messaging
  • Architect brand guardrails and build comprehensive visual, verbal, and written asset libraries that empower geographically dispersed creative teams to produce authentic, brand-aligned work
  • Identify and resolve fragmented brand expressions by establishing clear global standards and frameworks
  • Provide toolkits tailored for regional relevance
  • Respond to brand-related inquiries and review new enterprise templates and initiatives to ensure alignment with brand standards
  • Drive corporate reputation initiatives that reinforce Pfizer’s brand promise and build trust with internal and external stakeholders
  • Foster a culture of brand consistency and compliance with global guidelines, while enabling flexibility for regional relevance through effective change management and executive influence

Requirements

  • Bachelor’s degree with 12+ years, or MBA/MS with 10+ years of progressive experience in brand strategy, identity, and reputation management
  • Proven expertise in translating brand ethos into unified verbal, visual, and experiential expressions across global markets
  • Exceptional analytical capabilities combined with visionary creative leadership to drive brand innovation and consistency
  • Deep understanding of consumer behavior, cultural nuance, and emerging creative trends that influence brand perception
  • Demonstrated success in leading brand cohesion across complex, matrixed global organizations
  • Expertise in navigating organizational structures to implement unified brand messaging and storytelling frameworks
  • Strong track record of building cross-functional consensus and guiding third-party partners in brand-aligned execution
  • Extensive experience in maintaining global quality control and ensuring brand alignment across diverse channels and regions
Benefits
  • 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits to include medical, prescription drug, dental and vision coverage
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategybrand identitybrand equity analysisdata analysisvisual asset creationverbal messagingbrand positioningchange managementquality controlstorytelling frameworks
Soft Skills
leadershipanalytical capabilitiescreative leadershipcross-functional collaborationstakeholder engagementcultural awarenessflexibilityconsensus buildingcommunicationexecutive influence
Certifications
Bachelor's degreeMBAMS