Pfizer

Senior Manager, Influencer & Content Marketing

Pfizer

full-time

Posted on:

Location Type: Hybrid

Location: New York City • Illinois • New York • United States

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Salary

💰 $124,400 - $201,400 per year

Job Level

Senior

About the role

  • Set the objectives for and manages Influencer and Content Marketing across oncology brands
  • Manage and lead the workflow of influencer campaigns – content creation, channel distribution, channel strategy and measurement of impact
  • Point of contact for Influencer campaigns for the Oncology business unit with the potential to span across other parts of the portfolio as needed
  • Subject matter expertise in Influencer and Content Marketing
  • Deep knowledge of Influencer and Content Marketing Industry and emerging approach to connecting to paid and creative
  • Excellent communications skills in being able to educate and transform Influencer and Content Marketing across the organization
  • A deep grasp of external influencer trend forecasting insights to be able to translate these trends into bold, innovative influencer campaigns
  • Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective goals and business drivers with influencer and integrated content based on marketing briefs
  • Identify gaps and opportunities for campaigns and recommend solutions based on social listening insights
  • Partner with the Director of Influencer Marketing to build out new capabilities and tools that can translate to the Oncology business to enable Pfizer brands to maximize the impact of their influencer marketing campaigns or begin programs in influencer where they haven’t had the chance yet
  • Partner with social listening team to lead projects to analyze insights from reports and shape the recommendations that go to business teams related to content and influencer
  • Lead cross-function work to collaborate with product communications and media planners to optimize influencer campaigns with data-driven approaches
  • Collaborate with and lead agency, vendor partners for execution of integrated content activations and management of the review process with legal, medical and regulatory
  • Ensure compliance with all regulations and guidelines in the pharmaceutical space
  • Maintain up-to-date knowledge of latest cultural trends, platforms and best practices for media campaigns
  • Contribute leadership for new capability development within Influencer & Content Marketing
  • Develop and manage budget, resources, and integrated project timelines to ensure campaign execution and results

Requirements

  • Bachelor's degree
  • 6+ years of relevant experience in-house or in an agency setting
  • Expertise in influencer marketing & content, and listening tools and analytics
  • Successful track record designing and implementing high-integrated campaigns from setting objectives through measuring results
  • Project management skills coordinating multifaceted campaigns and initiatives
  • Strong written & verbal communication skills
  • Mastery in staying compliant with complex legal and regulatory guidelines surrounding influencer marketing and branded content, particularly in the pharmaceutical space
  • Experience guiding organizations through transformations and periods of change
  • Strong relationship building skills and ability to navigate matrixed organizations
Benefits
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation
  • Holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits including medical, prescription drug, dental and vision coverage

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
influencer marketingcontent marketingcampaign managementsocial listeninganalyticsproject managementbudget managementdata-driven approachestrend forecastingintegrated campaigns
Soft skills
communication skillsleadershiprelationship buildingcollaborationproblem-solvingtransformational guidanceorganizational skillsnavigating matrixed organizationseducational skillsinnovation
Certifications
Bachelor's degree