Sr. Customer Strategy Manager
Pfizer
full-time
Posted on:
Location Type: Office
Location: Shanghai • China
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Job Level
About the role
- Develop annual customer strategy plan aligned with brand objectives
- Formulate patient segmentation strategies and corresponding engagement approaches
- Monitor and analyze market trends, competitive landscape, and patient insights
- Design and implement integrated patient marketing campaigns across multiple channels
- Develop patient education materials and disease awareness programs
- Manage marketing budget allocation and ROI analysis
Requirements
- Bachelor's degree in Life Sciences, Pharmacy, Business, or related field
- 5 years of experience in the pharmaceutical industry
- At least 3 years of experience in consumer marketing, internet platforms, and social media platforms
- Experience in chronic disease areas (e.g., obesity, diabetes, metabolic disorders)
- Strong analytical skills and ability to translate data into strategy
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
patient segmentation strategiesmarket analysisROI analysisintegrated marketing campaignsdata translation into strategy
Soft skills
analytical skills