PetScreening

Email Marketing Manager

• Own the end to end email marketing strategy across the customer lifecycle
• Build and execute a structured testing roadmap focused on conversion rate, engagement, and revenue lift
• Develop quarterly and annual channel plans tied directly to pipeline and revenue targets
• Establish clear performance benchmarks and continuously raise the bar
• Strong writing and copy editing skills with the ability to craft audience specific messaging that aligns with brand voice and positioning
• Ensure all email creative and design elements consistently reflect established brand standards and tone
• Partner with Sales and Growth teams to develop and optimize nurture sequences, lifecycle workflows, and sales email scripts to support pipeline acceleration and conversion
• Serve as the in house HubSpot expert, including workflows, automation, lead scoring, segmentation, reporting, and integrations
• Build and manage segmentation models across lifecycle stage, persona, behavior, and engagement
• Implement dynamic personalization and behavior based automation
• Partner with RevOps and data teams to ensure accurate tracking and attribution
• Plan, build, deploy, and optimize high performing campaigns including nurture streams, product launches, event promotion, customer retention, and expansion
• Design and execute structured A/B testing across subject lines, messaging, creative, offers, timing, and audience segmentation
• Analyze performance data and implement rapid iteration cycles
• Own deliverability, list health, and compliance best practices
• Build executive ready reporting dashboards that clearly connect email activity to revenue impact
• Translate data into actionable insights and strategic recommendations
• Continuously identify opportunities to improve engagement, conversion rates, and lifecycle velocity
• Monitor channel health metrics including open rate trends, click through rate, conversion rate, unsubscribe rate, and revenue per send
• Partner with Growth, Sales, Customer Experience, Education, and Creative teams to ensure alignment across campaigns
• Coordinate landing page messaging and on site conversion paths with CMS stakeholders
• Support philanthropic and brand initiatives such as Down 4 Pets

Events

• Serve as a liaison between PetScreening and external conference organizer
• Plan and coordinate logistics for conferences and tradeshows where PetScreening is attending but not exhibiting
• Manage event registration, sponsorship submission and speaking engagement logistics, when applicable
• Track sponsorship deliverables (logo placement, digital listing, attendee lists and advertising materials)
• Create event briefs pertaining to assigned shows and manage internal prep documents
• Manage communication between Sales and Marketing teams to ensure sponsorship agreements and deliverables are executed accurately and on schedule.
• Oversee sponsorship budgets, timelines, and post-event reporting
• Update master calendar of all in-market commitments
• Research, negotiate and secure hotel accommodations for employees attending conferences, meetings and sponsored events.
• Arrange and/or approve travel for all events and conferences throughout the year (flights, accommodations and when applicable, ground transportation)
• Ensure travel arrangements comply with PetScreening policies and budget guidelines
• Maintain the centralized calendar for corporate travel, field events, and sponsorship commitments to ensure cross-team visibility.

Field Events & Travel Coordinator

Product Analyst

• Own product analytics across our product suite, defining how product usage is tracked, measured, and understood (yes, including the arguments about what actually counts as usage).
• Lead the implementation and ongoing evolution of Amplitude (e.g.), including event taxonomy, data models, and governance—so “event sprawl” doesn’t quietly ruin everyone’s dashboards.
• Partner with frontend and backend engineers to implement, validate, and maintain accurate client-side and server-side event tracking (because “it should be firing” is not a validation strategy).
• Combine event data (e.g. Amplitude) with application data (e.g. Postgres → Snowflake) to analyze product usage, adoption, and behavior—and reconcile the moments when the numbers disagree.
• Write advanced SQL to identify trends, validate data accuracy, and answer ambiguous product questions.
• Deliver clear insights, dashboards, and narratives that inform product strategy and prioritization—ideally without needing a 20-minute explanation of how the metric is calculated.
• Enable Product Managers to define success metrics and effectively measure outcomes (and gently intervene when success is defined as “people seem to like it”).
• Act as the primary point of contact with Amplitude to ensure we are getting maximum value from the platform and not just paying for features no one uses.

Senior Product Analyst

Product Manager

• Partner with the Lead Product Manager to execute against the STR roadmap, with an emphasis on learning, validation, and progress toward product–market fit.
• Partner with design on discovery to understand STR operator / host workflows, pain points, and decision drivers.
• Define product requirements, hypotheses, and success metrics for new features and enhancements.
• Collaborate with design and engineering to ship solutions that are valuable, usable, and technically feasible.
• Leverage product analytics tools (e.g., Amplitude, Segment, etc.) and qualitative insights to assess adoption and behavior.
• Support experimentation and iteration by testing assumptions, learning from outcomes, and adjusting priorities accordingly.
• Work cross-functionally with marketing, sales, and client-facing teams to ensure product clarity and readiness.
• Document decisions, learnings, and tradeoffs as the STR product evolves.

Product Manager, Short Term Rentals

Sales

• Prospecting and Lead Generation through research, email campaigns, cold calling and networking.
• Qualify leads to determine needs, timelines and priorities.
• Create and maintain a pipeline of potential clients.
• Sales Presentations – prepare and deliver compelling sales presentations virtually and in-person.
• Attend conferences and in person industry events focused on building sales pipeline or engaging prospective and existing clients.
• Address customer questions and objections effectively.
• Industry and Product Knowledge – understand and communicate the features and benefits of the PetScreening platform.
• Stay up to date with industry trends, legislation, and competitors’ offerings.
• Maintain accurate records of sales activities and customer interactions in our HubSpot CRM.
• Attend and perform sales pipeline reviews and forecast.
• Maintain updated account strategy and prospecting documentation.
• Achieve or exceed annual quota.
• Active update preparation and participation in all team and cross-functional meetings

Email Marketing Manager

Field Events & Travel Coordinator

Senior Product Analyst

Product Manager, Short Term Rentals

Mid-Market Sales Associate