Petra Brands

Designer

• Design static ad concepts and rapid variations for Meta, TikTok, YouTube, and Native placements.
• Translate brand assets and customer pain points into ads designed to test specific hooks and buying desires.
• Create "Native-style" ads (UGC-inspired, problem-led, organic feel) and "Designed" ads (benefit-led, comparison charts, product-focused layouts).
• Work from lean briefs to identify unique angles, creating "advertorial-style" thinking without requiring excessive direction.
• Use creative testing data to refine winning concepts and sunset underperforming visuals.

Performance Ad Creative Designer

Video Editor

• Edit video content for a variety of clients and industries, ensuring each project aligns with the brand's voice and objectives.
• Collaborate with the creative team to refine video concepts and narratives that elevate brand stories and promote customer engagement.
• Implement cutting-edge editing techniques to enhance the visual appeal and effectiveness of video content.
• Analyze competitor video content and market trends to recommend innovative editing strategies that improve conversion rates.
• Work closely with the Creative Lead to ensure that all video content is cohesive with overall campaign strategies and conversion goals.
• Manage multiple projects simultaneously, adhering to tight deadlines without compromising quality.