Petra Brands

Artificial Intelligence

• Look at how we currently do things and find ways AI can make it faster or better
• Build and set up AI-powered workflows for operations, sales, data processing, and content creation
• Connect AI tools to our existing systems (CRMs, spreadsheets, databases, etc.)
• Write and refine prompts that get consistent, high-quality results from AI models
• Work with different teams to understand their pain points and build solutions
• Stay on top of new AI tools and bring fresh ideas to the table

AI Automation Specialist

Sales Operations Manager

• Client information collection
• - Quotation stage: collect complete specs from clients — product type, dimensions, materials, finishes (foil, emboss, spot UV, etc.), print colors, quantities per order, annual volume, dielines, ship-to address/port, target dates. Chase what's missing until the spec is 100% complete.
• - Sampling stage: collect final artwork files, confirm sample specs against the quote, collect shipping addresses, coordinate sample dispatch and delivery, track client feedback and approval/revision decisions.
• - Production stage: verify final artwork matches approved sample, confirm PO details, quantities, packing/carton requirements, labeling requirements, and shipping details before anything is released to the factory.
• Client communication
• - Answer inbound client messages (email primarily) within agreed SLAs.
• - Send structured follow-ups when information is missing — polite, persistent, precise.
• - Follow our email conventions (subject format, CC rules) on every thread.
• - Draft status updates so clients always know where their project stands.
• ERP & data hygiene
• - Log every meaningful client interaction in our ERP (comms log).
• - Keep order statuses, files, and specs current — artwork, dielines, spec sheets attached with correct file types.
• - Flag anything ambiguous or contradictory before it moves downstream — never guess.
• China team liaison
• - Translate client requirements into clear, complete production-ready briefs for our internal quoting lead and factory team.
• - If you speak Chinese: communicate directly with the China team in Mandarin, and ensure nothing gets lost in translation between client English and factory Chinese.
• - Chase internal answers (pricing, lead times, feasibility) so client responses never stall.

Sales & Client Operations Coordinator

• Efficiently generate, iterate, and deliver a high daily volume of polished assets
• Prioritize and specialize in generating high-quality short-form AI videos, motion graphics, and dynamic statics that capture attention.
• Utilize advanced AI platforms (e.g., Runway, Sora, Midjourney, Stable Diffusion, or similar tools) to execute creative visions rapidly.
• Ensure all generated visuals perfectly align with Western aesthetics, cultural nuances, and consumer psychology.
• Bring a high level of Emotional Intelligence (EQ) to interpret creative briefs, understanding the strategic intent behind every asset.

AI Creative Specialist – Video & Image Generation

Account Manager

• Receive incoming project requests from clients via their assigned Client Dashboard.
• Communicate with them to ensure understanding of their expectations, deadlines, and needs.
• Create Clickup tasks with clear instructions that are actionable by the design team.
• Ensure that the client’s deadlines and expectations are met by our team.
• Provide feedback and support to the designers when clarification or revisions are needed.
• Review and proof each project before sending them to the clients.
• Ensure their team is following correct protocols and files are organized correctly.

AI Automation Specialist

Sales & Client Operations Coordinator

AI Creative Specialist – Video & Image Generation

Account Manager – Creative Director