Petra Brands

Product Designer

• User-Centered Design: Translate business requirements and user needs into intuitive and engaging digital experiences for web and mobile platforms.
• Wireframes & Prototypes: Develop user flows, wireframes, and interactive prototypes using Figma and other design tools to test and validate ideas.
• Visual Design: Deliver high-quality UI designs that align with Reely’s branding while ensuring accessibility and usability standards.
• Collaboration: Partner with product managers, developers, and marketing teams to ensure designs are implemented effectively and meet both user and client goals.
• Research & Testing: Conduct user research, usability testing, and feedback sessions to identify pain points and continuously refine design solutions.
• Design Systems: Build and maintain design systems, style guides, and component libraries for consistency across platforms.
• Trends & Tools: Stay up to date with design trends, interaction patterns, and emerging technologies to enhance user experiences.

UI/UX Designer

Project Manager

• - Plan, execute, and manage Amazon projects from initiation to completion, ensuring alignment with business goals.
• - Coordinate with marketing, design, and development teams to ensure effective communication and project execution.
• - Monitor project progress and address any issues or delays promptly.
• - Develop project schedules, budgets, and resource allocations while maintaining accountability for project outcomes.
• - Analyze project performance data and generate regular reporting for stakeholders.
• - Ensure compliance with Amazon’s policies and best practices throughout the project lifecycle.

Performance Marketing

• Develop and implement advanced Amazon PPC strategies across Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Lead, mentor, and conduct quality assurance on the work of PPC specialists, ensuring alignment with performance goals and client expectations.
• Build and manage advertising budgets, optimize spend allocation, and ensure strong ROI and profitability across multiple brands.
• Analyze performance data to refine campaigns, improve CTR, reduce ACoS, and maximize ROAS.
• Generate insightful reports, build data models, and present actionable recommendations to internal and client teams.
• Work closely with Brand Managers, Creative, and Data teams to align advertising strategies with broader business goals.
• Stay ahead of Amazon’s evolving advertising tools, trends, and best practices.
• Experiment with new campaign structures, keyword strategies, and ad formats to drive growth.
• Identify and troubleshoot technical or performance-related issues efficiently.

PPC Manager

• Support in the creation and delivery of biannual retail product catalogs.
• Track progress of product subcategories (e.g., for Pixel Pop, Muddies, Threadies, etc.), ensuring deadlines for SKU definition, pricing, packaging, and samples are met.
• Coordinate with design, sourcing, and marketing teams to ensure all product materials and visuals are ready for internal and retail presentations.
• Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on design direction, materials, and production feasibility.
• Collaborate with manufacturers to ensure designs meet quality, material, and cost standards.
• Review samples and provide design feedback during pre-production.
• Ensure product and packaging designs align with brand guidelines and seasonal themes.
• Support the development of cohesive product collections that align with broader campaign or retail strategies.
• Stay updated with retail and design trends within the party goods, gifting, and lifestyle categories.
• Benchmark competitor products and propose improvements or innovation opportunities.
• Prepare detailed design specs, product renders, and print-ready files for supplier handoff.
• Maintain organized design records, templates, and version control for ongoing projects.