PetLab Co.

Head of Influencer Marketing

PetLab Co.

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Lead

Tech Stack

Spark

About the role

  • - Designing and scaling PetLab Co.’s global influencer marketing strategy
  • - Building a high-volume influencer engine capable of working with 100–500+ creators per month
  • - Identifying and recruiting creators across macro, mid-tier and micro influencer segments
  • - Developing creator avatars and sourcing strategies aligned with our customer base
  • - Building strong long-term relationships with creators
  • - Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
  • - Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
  • - Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
  • - Overseeing creator whitelisting / partnership ads, and dark-post ad usage
  • - Ensuring influencer content meets brand, compliance, and quality standards
  • - Establishing scalable systems, processes, and reporting frameworks
  • - Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
  • - Hiring and developing an in-house influencer team capable of scaling the program globally
  • - Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Requirements

  • - 3–6+ years experience managing or scaling influencer marketing programs
  • - Proven experience growing influencer channels within DTC, ecommerce, or CPG brands
  • - Demonstrated success managing large creator networks
  • - Strong experience with performance-driven influencer campaigns
  • - Strong understanding of Meta Partnership Ads, TikTok Spark Ads, and creator whitelisting and how influencer programs enable them
  • - Strong creative instincts and ability to identify high-performing social content
  • - Experience creating clear, effective influencer briefs
  • - Strong negotiation and relationship-management skills
  • - Comfortable working with analytics, reporting systems, and campaign tracking
  • - Experience implementing scalable systems and operational workflows
  • - Familiarity with AI tools and automation to streamline influencer processes
  • - Highly organised and capable of managing multiple campaigns simultaneously
  • - Experience building and leading influencer teams
Benefits
  • - **Private Health Care** through Vitality
  • - **Generous Annual Leave** - 28 days + public and bank holidays
  • - **Help@Hand **– Employee Assistance Programme
  • - **Royal London Pension Scheme** – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
  • - **Enhanced Maternity / Paternity / Adoption Leave** – because time with new family members is important!
  • - **Nursery Salary Sacrifice Scheme **
  • - **Generous Learning and development budget – **We always want you to keep learning.
  • - **Puppy Therapy** – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
  • - **Free breakfast, fruits and snacks** – refuel and revitalise with free munchies in the office.
  • - **Working Environment** – dogs are welcome!
  • - **Life Assurance** – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
  • - **Discount Vouchers & Gym Memberships – **get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
  • - **Electric Vehicle Scheme** – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
  • - **Give Back Day** – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
  • - **Health Cash Benefit** – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingcampaign executioncreator sourcingperformance-driven campaignscreator whitelistingMeta Partnership AdsTikTok Spark Adsanalyticsreporting systemsoperational workflows
Soft Skills
negotiationrelationship managementcreative instinctsorganizational skillsmulti-taskingteam leadership