PETA

Strategy

• Collaborate with the SVP of Development to design, prioritize, and execute department-wide strategies that emphasize innovation and forward-thinking initiatives
• Work closely with the Deputy Director to coordinate, advance, and implement cross-team projects that drive departmental evolution
• Strengthen cross-team alignment across Major Gifts, Digital Fundraising, Direct Response, Membership, Events, Legacy Gifts, and Catalog teams, fostering a culture of continuous improvement and innovation
• Develop strategic frameworks and project plans that support transformative initiatives and long-range goals
• Identify opportunities to elevate systems, processes, and collaboration, and implement solutions that enhance strategic alignment
• Lead major cross-team projects focused on technology enhancements, AI and automation initiatives, donor experience improvements, and pioneering fundraising pilots that expand PETA’s impact
• Coordinate leadership communications, prepare reports and presentations, and support messaging that highlights innovative efforts
• Track progress on strategic initiatives, proactively address risks or resource needs, and adapt plans to ensure success
• Represent the SVP in selected internal meetings and cross-functional groups, advocating for a culture of innovation
• Perform other duties assigned by the supervisor

Senior Strategic Initiatives Lead

Marketing

• Manage offline advertising placement projects from initiation to completion
• Develop and implement strategies for generating powerful, timely ad placements to raise awareness about animal rights issues
• Establish and maintain relationships with sales representatives and negotiate reduced-rate or free placements
• Determine the impact of various advertising options and make recommendations based on these determinations
• Create and maintain detailed records of all projects
• Perform any other duties assigned by the supervisor

Media Buyer

Product Designer

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3D Experience Designer

Attorney

• Assist with all aspects of litigation in state and federal courts—including, as necessary, engaging in legal research, complaint drafting, written discovery, document review, depositions, motion practice, trial preparation, and oral advocacy—stemming from PETA’s and the PETA Foundation’s work advocating for animal protection and animal rights issues
• Participate in amicus efforts and work with others to formulate and develop litigation to further PETA's objectives
• Work closely with in-house and outside counsel on active litigation to achieve cost-effective results for PETA and the PETA Foundation
• Research, interpret, and apply local, state, and federal statutes and regulations and applicable case law, with a primary focus on animal protection and animal rights issues
• Assist caseworkers, researchers, and campaigners throughout PETA with a wide array of legal issues
• Liaise with and provide legal advice and opinions to various PETA and PETA Foundation departments regarding efforts to publicize PETA’s legal work
• Any other duties assigned by the supervisor

Legal Fellow

Communications

• Support the PETA communications team in outreach and media coverage for campaigns
• Assist with various administrative tasks such as filing, form submission, research, financial reporting, invoice processing, and booking travel
• Draft meeting agendas and take detailed meeting notes
• Stay organized by adding tasks to organizational systems such as Asana
• Assist with organization of celebrity projects including photo shoots and media campaigns
• Track celebrity supporters and award show details
• Keep accurate records of celebrity correspondence and photoshoots
• Coordinate celebrity and media mailings and acknowledgments
• Research outreach opportunities through various channels
• Draft letters and notes to celebrities and media
• Maintain detailed records of interactions with public figures and media hits

Senior Strategic Initiatives Lead

Media Buyer

3D Experience Designer

Legal Fellow

Communications Assistant