Pet Product News Magazine

Marketing

• The Shopper Marketing Senior Manager serves as the critical link between brand strategy and retail execution
• Responsible for translating brand campaigns, creative assets, and marketing initiatives into impactful shopper-facing programs across retail environments
• Partner with Sales, Brand Marketing, Creative, and Retail Partners to develop and execute strategies that enhance brand visibility
• Own and manage the shopper marketing budget, including forecasting, allocation by retailer and activation type, invoice management, and financial reconciliation
• Develop shopper-focused retail marketing materials including brand stores, in-store signage, shelf talkers, displays, endcaps, FSIs, seasonal programs, and digital retail assets
• Lead execution of promotional programs, point-of-sale materials, retail events, and activation plans in partnership with Sales and Creative teams
• Create category insights, selling tools, and brand value proposition materials that support sales growth and retailer engagement

Senior Manager, Shopper Marketing