Senior Manager, Shopper Marketing

Pet Product News Magazine

Shopper Marketing Senior Manager overseeing brand campaigns and retail execution at Carnivore Meat Company. Collaborating with Sales, Brand Marketing, and Creative to drive consumer conversion at retail environments.

Posted 6/26/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

The Shopper Marketing Senior Manager serves as the critical link between brand strategy and retail execution
Responsible for translating brand campaigns, creative assets, and marketing initiatives into impactful shopper-facing programs across retail environments
Partner with Sales, Brand Marketing, Creative, and Retail Partners to develop and execute strategies that enhance brand visibility
Own and manage the shopper marketing budget, including forecasting, allocation by retailer and activation type, invoice management, and financial reconciliation
Develop shopper-focused retail marketing materials including brand stores, in-store signage, shelf talkers, displays, endcaps, FSIs, seasonal programs, and digital retail assets
Lead execution of promotional programs, point-of-sale materials, retail events, and activation plans in partnership with Sales and Creative teams
Create category insights, selling tools, and brand value proposition materials that support sales growth and retailer engagement

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field
5+ years of experience in shopper marketing, trade marketing, brand marketing, retail marketing, or a related discipline
Experience supporting retail sales organizations and customer-facing marketing initiatives
Experience within the pet food, consumer packaged goods (CPG), retail, or related industries, preferred
Experience managing retailer-specific marketing programs and joint business planning initiatives
Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
Demonstrated ability to develop and execute marketing programs that drive measurable business results
Proficiency in Microsoft Office Suite and marketing project management tools
Strong understanding of retail marketing, shopper behavior, and consumer conversion strategies

Benefits

Comp & perks

This role requires approximately one trip per month and includes travel to Joint Business Planning meetings with strategic retailers twice per year
Attendance at two national trade shows and one consumer event annually
Quarterly ride-alongs with field sales representatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

shopper marketingtrade marketingbrand marketingretail marketingproject managementmarketing programsfinancial reconciliationcategory insightsconsumer conversion strategies

Soft Skills

organizational skillsability to manage multiple prioritiescollaborationcommunication

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications