Perrigo Company plc

Senior Brand Manager

Perrigo Company plc

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Job Level

Senior

About the role

  • Own the Cluster brand strategy (3Y horizon) for assigned Skin Health brands
  • Translate strategy into clear annual brand plans with defined growth initiatives, KPIs, and milestones
  • Lead annual planning cycles including A&P budget management and performance tracking
  • Monitor brand performance, identify risks and opportunities, course correct with agility
  • Lead the development and execution of integrated ATL & BTL campaigns
  • Partner with agencies and internal teams to deliver compelling creative
  • Work closely with Cross Functional teams
  • Track consumer, category, and competitive dynamics across North Europe markets
  • Ensure brand assets, claims, and activations remain compliant and on strategy
  • Contribute to the Skin Health innovation pipeline
  • Partner with Global teams to adapt innovations effectively

Requirements

  • Proven Brand Leadership
  • Solid experience in brand management within FMCG, Healthcare, OTC, or Consumer Health
  • Strategic & Commercial Acumen
  • Ability to build brand strategies and link marketing investment to performance
  • Strong Execution Mindset
  • Hands on, detail oriented marketer
  • Cross Functional Influence
  • Confident working in matrix environments
  • Consumer Led Thinking
  • Strong grounding in consumer insight
  • Energy & Ownership
  • Proactive, resilient, results driven
Benefits
  • competitive compensation
  • benefits tailored to supporting you and your family
  • career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyannual brand plansA&P budget managementperformance trackingATL campaignsBTL campaignscomplianceinnovation pipelineconsumer insightmarketing investment
Soft Skills
brand leadershipstrategic acumencommercial acumenexecution mindsetdetail orientedcross functional influencematrix environment adaptabilityconsumer led thinkingproactiveresults driven