Perlego

Product Manager

• Own the D2C monetisation roadmap from day one — define the vision, prioritise ruthlessly, and lead our team from idea to launch across pricing, packaging, billing, and ARPU expansion.
• Drive D2C unit economics, partnering closely with our Head of Paid Marketing on acquisition economics (cost to acquire vs. revenue recovered), payment economics (authorisation rates, dunning, payment method mix), and subscription plan performance.
• Lead pricing and packaging strategy — design, test, and optimise subscription plans, pricing tiers, promotional mechanics, and billing cycles to maximise conversion and revenue per user.
• Own retention revenue — build and execute strategies for expansion (upsell, plan upgrades) and re-subscription (lapsed user reactivation) as key ARPU growth levers within the D2C funnel.
• Define and own monetisation metrics — ARPU, Gross Margin, and CLTV — establishing reporting cadences and sharing insights that build a commercial mindset across the product team.
• Partner closely with the Growth PM to align on the subscriber acquisition-to-monetisation handoff — ensuring pricing, activation, and early retention are coherent end-to-end.
• Leverage data and customer insight to identify pricing opportunities, model willingness-to-pay, and validate hypotheses through rapid experimentation.
• Manage external providers and partners relevant to payments, billing infrastructure, and subscription tooling, in close partnership with our Finance and RevOps teams.
• Communicate commercial plans and results clearly to others, creating buy-in and shared accountability for revenue outcomes.
• Act as a product and commercial evangelist — promote data-driven decision-making, pricing best practices, and a results-oriented culture across the product team.

Senior Product Manager – Monetisation