Senior Global Business Development & Marketing Leader – Semiconductor, Optoelectronics
PerkinElmer
full-time
Posted on:
Location Type: Office
Location: Taipei • Singapore
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Job Level
About the role
- Develop and execute comprehensive global strategies tailored to key applications in Semiconductor and Optoelectronics sectors.
- Translate market insights into actionable plans that drive pipeline, win rate, and revenue growth.
- Partner with product management and R&D to define compelling solutions, value propositions and messaging.
- Conduct voice-of-customer (VOC) studies and market segmentation analyses.
- Monitor market trends, customer needs, and competitor movements to inform strategy.
- Translate data into business recommendations that influence roadmap and go-to-market execution.
- Manage segment-level business performance (P&L) across instrument, software, and consumables portfolios.
- Track pricing performance and margin contribution; support pricing strategies that align with customer value and market conditions.
- Lead the development of sales enablement tools, quantified value props, and training content to drive funnel acceleration.
- Collaborate closely with sales and commercial operations to align marketing campaigns to regional growth targets.
- Provide competitive analysis, win/loss feedback, and market share insights to drive sales strategy.
- Design and execute integrated marketing campaigns, including product launches, awareness-building, and lead generation initiatives.
- Align messaging and content development across inbound and outbound channels.
- Ensure campaign performance is tracked and optimized to achieve KPIs.
- Oversee digital presence and programs across website, social, email, and digital advertising.
- Leverage analytics to continuously improve campaign performance and audience engagement.
- Maintain brand consistency and thought leadership positioning in digital channels.
- Develop high-impact customer programs including webinars, workshops, and conference engagements.
- Foster relationships with key opinion leaders, industry bodies, and customer champions.
- Gather and synthesize customer feedback to inform marketing and product strategies.
Requirements
- Bachelor’s degree in marketing, Chemical, or related field required.
- 7–10 years of experience in B2B marketing, preferably in scientific instrumentation.
- Broad global experience in the Semiconductor and Optoelectronics
- Ability to travel, as necessary (up to 40%)
- Proven track record in developing global marketing strategies and managing product launches.
- Experience in related analytical markets highly desirable.
- Strong business acumen, project management, and cross-functional leadership skills.
- Data-driven mindset with experience in campaign performance tracking and digital tools.
Benefits
- Health insurance
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
global marketing strategiesmarket segmentation analysisP&L managementpricing strategiessales enablement toolscampaign performance trackingdata-driven decision makingproduct launchesdigital marketingcustomer feedback synthesis
Soft skills
business acumenproject managementcross-functional leadershiprelationship buildingcommunicationanalytical thinkingstrategic planningcollaborationcustomer engagementproblem-solving
Certifications
Bachelor’s degree in marketingBachelor’s degree in Chemicalrelated field degree