Senior Product Marketing Manager, Market Intelligence – Global GTM
Perk
full-time
Posted on:
Location Type: Hybrid
Location: Barcelona • Spain
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Job Level
About the role
- You will spend 50% of your time as our Competitive & Market Intelligence Lead, turning market signals into "battle-ready" insights.
- Synthesize market signals into clear guidance on how Perk wins.
- Maintain actionable, seller-ready competitive documentation (utilizing AI tools like Klue, Gong or Notion AI) for our top global and regional rivals.
- Partner with Sales Enablement to empower our revenue teams with objection handling, competitive positioning, and deal-specific playbooks.
- Translate win/loss patterns and Gong insights into clear commercial actions that improve competitive win rate.
- Lead the shift from reactive battlecards to a proactive, AI-enabled intelligence system.
- Deliver a comprehensive analysis of our Ideal Customer Profile (ICP) and Market Fit Map, that clarifies where we win, where we lose, and where we should not play.
- Conduct regular product-market fit reviews and market share analysis to identify whitespace and "right to win opportunities globally.
- You will be the PMM lead for 5 dedicated product squads, managing global releases end-to-end.
- Craft compelling, commercially grounded positioning that answers the “so what?” for our ICP.
- Translate launches into field-ready messaging, objection handling, and business cases that equip sellers to win CFO-level conversations.
- Partner with Product Ops and Revenue to track adoption, identify friction, and refine messaging and positioning where features are not sticking.
Requirements
- Extensive experience in B2B SaaS Product Marketing.
- You don't just execute; you influence.
- Proven track record of using intelligence to change a sales narrative or pivot a product roadmap.
- You are naturally curious and tech-savvy.
- Eager to leverage AI to automate competitive tracking and data synthesis.
- Comfortable challenging Product Managers and Sales VPs.
- You can say "no" to a low-impact launch to protect the "so what" for the customer.
- Comfortable in Looker and Excel.
- Investigate *why* features aren't sticking and propose the strategic fix.
- Organized enough to manage the communication overhead of 5 different squads without letting the quality of the narrative slip.
Benefits
- Receive competitive compensation and equity ownership in Perk.
- Rest and recharge with our generous allocation of vacation days plus public holidays.
- Take control of your physical health with your choice of private healthcare or a gym allowance.
- Know that your loved ones are protected financially through your Life Insurance if the worst were to happen.
- Join our unforgettable Perk events, including our spectacular annual summer party.
- Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones.
- Make your money go further with our flexible compensation plan.
- Focus on your family with 17 weeks’ paid parental leave during your child’s first year.
- Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes.
- Broaden your horizons with up to 20 "Work from Anywhere" days per year.
- Nurture your language skills with in real-life English, Spanish and Catalan lessons.
- Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years.
- Let us help you move to one of our hubs with relocation support.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS Product Marketingcompetitive analysismarket researchdata synthesisproduct-market fitobjection handlingpositioningcommercial messagingwin/loss analysisAI-enabled intelligence
Soft Skills
influencecuriositytech-savvycommunicationorganizationstrategic thinkingproblem-solvingcollaborationleadershipadaptability