Perk

Growth Marketing Manager

Perk

full-time

Posted on:

Location Type: Hybrid

Location: Miami • Florida • 🇺🇸 United States

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Salary

💰 $85,000 - $100,000 per year

Job Level

Mid-LevelSenior

About the role

  • Lead Perk’s mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and more
  • Localize our global media approach for the North American market. Building partnerships with regional publishers, DSPs, and data providers to differentiate our brand, build credibility and extend our reach.
  • Steer strategy and contribute to execution for Paid Search in North America—shaping messaging, landing page experience, and keyword focus to align with local insights and maximise demand capture opportunities
  • Partner closely with the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales—building feedback loops that connect awareness efforts to demand generation and pipeline outcomes.
  • Take ownership of strategy on established channels like LinkedIn Ads while piloting and scale new awareness and consideration channels, including Programmatic Display, Reddit, and Audio, applying a test-and-learn mindset to uncover new growth levers.
  • Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey.
  • Monitor campaign performance, extract insights, and continuously optimize to drive efficient video completions, brand lift, and consideration metrics through the funnel.

Requirements

  • 5+ years of hands-on experience in digital marketing, with at least 2 years in B2B SaaS.
  • Proven understanding of the North American media landscape—from key publishers and paid social platforms to programmatic DSPs and data partnerships.
  • Proven understanding of the North American media landscape. Fluency in the publisher, DSP, and data-provider ecosystem, as well as the trade-offs in targeting, inventory and creative considerations across platforms
  • Intimate understanding of US firmographics; how to adjust (versus European markets) messaging and value proposition to appeal to key buyer roles and meet cultural expectations
  • Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth
  • Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles
  • Direct experience of Paid Search strategy and execution (Google, Bing)
  • Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment.
Benefits
  • Receive competitive compensation and equity ownership in Perk
  • Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
  • Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
  • Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
  • Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
  • Plan for your future with our 401(k) plan with company matching contributions
  • Care for your furry friends through partner discounts on pet insurance
  • Join our unforgettable Perk events, including our spectacular annual summer party
  • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
  • Focus on your family with 12-16 weeks’ paid parental leave
  • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
  • Broaden your horizons with up to 20 "Work from Anywhere" days per year
  • Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
  • Let us help you move to one of our hubs with relocation support

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingPaid SearchPaid DisplayProgrammatic DisplayB2B strategiesattribution frameworkslead qualityincrementality frameworksvideo marketinglanding page optimization
Soft skills
strategic thinkingcollaborationcommunicationfeedback loopsownershipadaptabilityinsight extractionoptimization mindsetcultural awarenesstest-and-learn mindset