Perk

Growth Marketing Manager

Perk

full-time

Posted on:

Location Type: Hybrid

Location: Miami • Florida • United States

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Salary

💰 $85,000 - $100,000 per year

About the role

  • Lead Perk’s mid- to upper-funnel digital marketing strategy in North America, spanning Paid Display, Video, Audio, Social channels and more
  • Localize our global media approach for the North American market. Building partnerships with regional publishers, DSPs, and data providers to differentiate our brand, build credibility and extend our reach.
  • Steer strategy and contribute to execution for Paid Search in North America—shaping messaging, landing page experience, and keyword focus to align with local insights and maximise demand capture opportunities
  • Partner closely with the Director of Field Marketing for NAM to ensure tight alignment between marketing and sales—building feedback loops that connect awareness efforts to demand generation and pipeline outcomes.
  • Take ownership of strategy on established channels like LinkedIn Ads while piloting and scale new awareness and consideration channels, including Programmatic Display, Reddit, and Audio, applying a test-and-learn mindset to uncover new growth levers.
  • Collaborate with global Paid Media, Brand, and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey.
  • Monitor campaign performance, extract insights, and continuously optimize to drive efficient video completions, brand lift, and consideration metrics through the funnel.

Requirements

  • 5+ years of hands-on experience in digital marketing, with at least 2 years in B2B SaaS.
  • Proven understanding of the North American media landscape—from key publishers and paid social platforms to programmatic DSPs and data partnerships.
  • Proven understanding of the North American media landscape. Fluency in the publisher, DSP, and data-provider ecosystem, as well as the trade-offs in targeting, inventory and creative considerations across platforms
  • Intimate understanding of US firmographics; how to adjust (versus European markets) messaging and value proposition to appeal to key buyer roles and meet cultural expectations
  • Experience designing and executing full-funnel B2B strategies that connect brand awareness to demand generation and pipeline growth
  • Clear competence in attribution, lead quality, and incrementality frameworks in B2B buying cycles
  • Direct experience of Paid Search strategy and execution (Google, Bing)
  • Familiarity with Salesforce, Marketo, and other tools that support B2B marketing and sales alignment.
Benefits
  • Receive competitive compensation and equity ownership in Perk
  • Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
  • Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
  • Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
  • Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
  • Plan for your future with our 401(k) plan with company matching contributions
  • Care for your furry friends through partner discounts on pet insurance
  • Join our unforgettable Perk events, including our spectacular annual summer party
  • Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
  • Focus on your family with 12-16 weeks’ paid parental leave
  • Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes
  • Broaden your horizons with up to 20 "Work from Anywhere" days per year
  • Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years
  • Let us help you move to one of our hubs with relocation support
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingPaid SearchPaid DisplayProgrammatic DisplayB2B strategiesattribution frameworkslead qualityincrementality frameworksvideo marketinglanding page optimization
Soft Skills
strategic thinkingcollaborationcommunicationfeedback loopsownershipadaptabilityinsight extractionoptimization mindsetcultural awarenesstest-and-learn mindset