Head of Creative – Social Ad Creatives
Performancepixel GmbH
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- Develop campaign concepts, testing strategies, and messaging approaches for clients
- Creative performance analysis: read data, derive learnings, and develop best practices
- Create creative reports and strategy presentations for clients
- Guide and develop the creative team (graphic designers, motion designers, video editors, copywriters)
- Quality-assure all ad creatives — both visually and in terms of performance
- Creative client communication: briefings, coordination, and recommendations
- Monitor current trends and platform updates and share them with the team
- Responsible for deadlines, output quality, and efficiency
Requirements
- 4+ years of experience in creative strategy, art direction, or creative lead roles within performance marketing or an agency environment
- Proven experience developing ad creative concepts for Meta, TikTok or similar platforms (REQUIRED – please showcase in your portfolio)
- Experience analyzing creative performance data (CTR, hook rate, ROAS, etc.)
- Leadership experience: you have led or built a creative team
- Strong understanding of performance marketing, funnel logic, and testing frameworks
- Ability to present creative ideas clearly and persuasively to clients
- Bonus: experience with DatAds, Motion, Foreplay or similar creative analytics tools
- Languages: German at least C1, English at least B2
Benefits
- Build a creative team from the ground up
- Work with brands that take creative seriously (including MyMüsli, Olavson, Elotrans, etc.)
- Remote-first with flexible working hours
- Data-driven environment — every creative decision is measurable
- Direct collaboration with the executive team
- Creative freedom: you help shape the agency’s creative direction
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategyart directionad creative conceptscreative performance analysisperformance marketingfunnel logictesting frameworksdata analysisCTRROAS
Soft Skills
leadershipcommunicationpresentation skillsteam developmentquality assurancecoordinationcreativitytrend monitoringclient recommendationsdeadline management