PERFORMANCE ONE

Performance Marketing

• Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube
• Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers
• Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value
• Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders
• Mentoring junior colleagues and knowledge transfer
• Co-development and documentation of agency standards, tool evaluations and internal best practices
• Close collaboration with brandformance, content and strategy teams to align performance and brand strategy
• Active contribution to the service portfolio in tracking, analytics and AI-supported marketing
• Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000
• Technical leadership and coaching of junior colleagues

Senior Performance Marketing Manager, Multi-Channel