Senior Performance Marketing Manager, Multi-Channel

PERFORMANCE ONE

Senior Performance Marketing Manager:in für Multi-Channel-Kampagnen bei PERFORMANCE ONE, einer Mannheimer Digitalgruppe für Data, Marketing und IT. Strategische Steuerung wachstumsstarker Marken und fachliches Coaching.

Posted 8/19/2026full-timeMannheim • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on multi-channel campaign management, data-driven decision making, and conversion optimization. Proven ability to lead strategic planning, budget management, and mentoring within a collaborative team environment.

Highest-signal resume keywords

Performance Marketing ExpertiseGoogle Ads ManagementMeta Ads ManagementBudget Management Over €30,000Data-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B Testing FrameworksConversion Rate OptimizationCampaign Structure DevelopmentBidding StrategiesAudience ArchitecturesStrategic Client ConsultingAnalytics and TrackingCRO Methodology

Soft Skills

Analytical SkillsMentoringCollaboration

Tools & Technologies

Google Tag ManagerGoogle Analytics 4SmartlyPerformance Max AI FeaturesSimilarweb

Industry Keywords

Multi-Channel CampaignsCustomer Lifetime ValueReturn on Ad Spend (ROAS)Brandformance StrategyAI-Supported Marketing

About the role

Key responsibilities & impact

Strategic planning, management and optimization of multi-channel performance campaigns across Google Ads, Meta, TikTok, Pinterest and YouTube
Development of test-and-learn architectures, A/B testing frameworks and scaling strategies for existing and new customers
Derive data-driven measures to increase conversion rates, ROAS, efficiency and customer lifetime value
Responsible for budgets, executive reporting and performance measurement, including strategic recommendations for clients and internal stakeholders
Mentoring junior colleagues and knowledge transfer
Co-development and documentation of agency standards, tool evaluations and internal best practices
Close collaboration with brandformance, content and strategy teams to align performance and brand strategy
Active contribution to the service portfolio in tracking, analytics and AI-supported marketing
Strategic campaign responsibility for 4–6 clients with monthly budgets ranging from €20,000 to €150,000
Technical leadership and coaching of junior colleagues

Requirements

What you’ll need

At least 5 years' professional experience in performance marketing (agency or in-house) with demonstrable results
Deep expertise in Google Ads and Meta Ads, including bidding strategies, audience architectures and campaign structure at an expert level
Experience independently managing budgets over €30,000 per month
Experience in strategic client consulting
Strong analytical skills
Experience with conversion optimization and data-driven decision making
Nice-to-have: Experience with TikTok Ads, Pinterest Ads or YouTube Ads at campaign-management level
Nice-to-have: Solid knowledge of web tracking and analytics (GTM, GA4, sGTM, Consent Mode V2, Enhanced Conversions)
Nice-to-have: Experience with AI-supported tools in performance marketing, e.g., Similarweb, Smartly and Performance Max AI features
Nice-to-have: Knowledge of CRO methodology (heatmaps, UX analysis, landing page testing)

Benefits

Comp & perks

Annual training budget
Access to conferences and internal skill sessions
Competitive, industry-standard compensation
Employee benefits
AI-supported work with modern tools (Similarweb, Channable, Smartly)
Interdisciplinary collaboration with brand, content and strategy specialists