Assess, coach, and develop a demand generation team—identifying skill gaps, building individual development plans, and raising overall team capability to meet evolving business needs.
Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement.
Serve as a hands-on leader who can operate strategically and tactically, modeling the standard of work you expect from the team.
Recruit, retain, and grow top talent as the team scales alongside company growth.
Own the demand generation strategy and execution across the full buyer journey—from awareness through pipeline creation—spanning SMB, mid-market, and enterprise segments with distinct sales cycle velocities and buyer personas.
Own 100% of marketing-sourced pipeline, with direct accountability for pipeline targets and marketing’s contribution to bookings.
Scale and optimize multi-channel campaigns—paid search, paid social, digital display, email nurture, webinars, and interactive content—to attract and convert high-intent buyers across all segments.
Manage budget allocation and pacing across channels and segments to ensure consistent lead flow, cost effectiveness, and alignment with revenue targets.
Partner with paid media agency and external consultants as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative and targeting.
Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe’s visibility in both traditional search and AI-generated results.
Manage SEO strategy and direct content workflows to ensure a steady cadence of content targeting TOFU, MOFU, and BOFU and relevant keywords.
Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey to maximize lead-to-demo and demo-to-pipeline conversion rates.
Own the lead nurture strategy and execution—designing, testing, and optimizing automated nurture sequences that accelerate progression through the funnel and re-engage stalled opportunities.
Track and optimize full-funnel metrics (MQL → SAL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI across all segments and channels.
Go beyond dashboards: interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance.
Partner with Sales and Marketing Operations to ensure clean multi-touch attribution, accurate reporting, and a reliable data foundation for investment decisions.
Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing’s contribution to company goals.
Identify bottlenecks in the buyer journey and design data-driven experiments to improve efficiency, conversion, and speed through the funnel.
Partner with Sales Leadership to define and document sales funnel stages, ensuring shared definitions and consistent handoff criteria across all segments.
Collaborate on speed-to-lead metrics and response SLAs to maximize conversion of marketing-sourced leads.
Establish structured feedback loops with Sales to continuously improve lead quality, targeting, and campaign effectiveness.
Align on lead scoring, routing logic, and qualification criteria to ensure marketing-generated pipeline meets the quality bar across SMB, mid-market, and enterprise motions.

Requirements

7–10+ years of progressive experience in B2B demand generation, with at least 3 years in a people-leadership role managing and developing a team.
Experience operating across SMB, mid-market, and enterprise segments with varying sales cycle lengths and buyer complexity—not just high-velocity, high-volume motions.
Proven track record of owning marketing-sourced pipeline targets and delivering measurable revenue impact in a scaled SaaS environment ($75M+ ARR preferred).
Strong analytical mindset with the ability to go beyond reporting—interpreting data to surface insights, diagnose problems, and build actionable plans.
Deep experience with digital advertising, campaign management, SEO/AEO, CRO, and performance optimization across paid and organic channels.
Hands-on experience with marketing and sales technology stacks: Salesforce, Pardot/Marketo, attribution platforms, 6sense, Clay, Google Analytics, and Google/LinkedIn/Meta ad platforms.
AI-first mindset with demonstrated experience building agentic workflows and leveraging AI tools (Claude preferred) to accelerate marketing operations, content production, and decision-making.
Experience managing external agency and vendor relationships (paid media, SEO, creative) with accountability for output quality and ROI.
A scaling mindset—you know the difference between building from scratch and optimizing a growth engine that’s already in motion, and you thrive in the latter.

Benefits

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

demand generationpipeline managementSEOAEOCROcampaign managementdata analysisperformance optimizationlead nurturingmulti-channel marketing

Soft Skills

leadershipcoachingstrategic thinkingtactical executionaccountabilitycollaborationanalytical mindsetproblem-solvingcommunicationteam development