Develop, implement, and manage marketing automation workflows across multiple channels
Optimize email campaigns for engagement, conversions, and deliverability
Segment audiences and personalize messaging based on behavior and data
Work with sales and marketing teams to align campaigns with revenue goals
Analyze campaign performance and provide actionable insights
Stay up-to-date with marketing automation trends and tools
Oversee CRM integrations and lead scoring strategies

Requirements

Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
Strong understanding of CRM systems and lead management (Salesforce)
Experience with email marketing strategy and A/B testing
Analytical skills to interpret campaign data and metrics
Excellent project management and organizational skills
Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
Implement and improve deliverability best practices
Champion accessibility and responsive design standards in all email templates

Benefits

Remote first work environment
Health, Dental, Vision, Life and Disability Insurance options available day one.
401K - with match and immediately vested.
17 company holidays, 2 floating holidays plus competitive paid time off policy
Internal Advancement Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing automationemail marketing strategyA/B testingCRM systemslead managementcampaign performance analysisdeliverability best practicesaudience segmentationpersonalizationdata analysis

Soft Skills

project managementorganizational skillsanalytical skillscommunicationcollaboration