Pepper

Growth Marketing

• Own the end to end paid media strategy across all channels - existing and emerging - to drive profitable new customer acquisition at scale, defining high-value customer cohorts across domestic and international markets (Meta, Google, TikTok, Affiliates and emerging platforms)
• Build, manage, and scale full-funnel paid campaigns, including audience targeting, ad creative development, bid strategy, and ongoing campaign optimization
• Lead media buyers or agency relationships, driving clear accountability, performance standards, and ROI expectations
• Daily management of paid media mix to ensure weekly traffic, customers, LTV:CAC and ROI targets are met. Leverage attribution software to effectively deploy attribution models and uplift analysis for in-channel optimization and media mix portfolio optimization
• Design, execute, and analyze A/B tests across ad creative, landing pages, and audience segments to continuously improve conversion and efficiency
• Brief high-impact ad concepts rooted in audience insights and channel best practices, with a sharp creative sensibility for what drives engagement and conversion
• Collaborate closely with Retention, Brand, Inventory Planning, eCommerce and Creative teams to align paid media tactics to drive company priorities around new product launches, strong customer lifecycle performance, GTM strategies and other strategic priorities
• Own weekly/monthly performance reporting and communicate insights to leadership
• Partner with the SVP of Growth & Digital to own the digital marketing P&L, manage ad budget allocation, and deliver real-time, weekly, and monthly performance reporting
• Stay ahead of the curve on emerging platforms, industry trends, policy changes, and new marketing strategies, translating insights into actionable tests and opportunities

Senior Growth Marketing Manager