Pepper

Marketing

• Define, amplify and express Pepper’s brand voice and positioning consistently, creatively and profitably across evergreen 360 campaigns and product launches
• Develop and lead go-to-market, content, and brand strategy that establishes Pepper as a premium, culturally relevant, and inspiring global brand
• Drive and own Brand Awareness, Traffic via owned and earned channels, Content Engagement and Customer Loyalty
• Shape how Pepper shows up in the world, positively impacting millions of women
• Balance of creativity, strategic and financial oversight, executional excellence, and inspire teams
• Develop creative strategies that build brand awareness, unlock value in target customer segments, and establish Pepper’s positioning in the market
• Clarify and amplify Pepper’s brand positioning and identity into cultural resonance through campaigns, storytelling, partnerships, and activations
• Maintain deep understanding of Pepper’s customer and deliver customer insights through data, research, interviews, and surveys to inform and optimize strategies
• Partner closely with Creative to fiercely protect, champion, and elevate Pepper’s brand execution
• Monitor trends, cultural shifts, and market activity to anticipate opportunities for growth and relevance
• Lead as the Brand Marketing voice in the product development process to shape strategic go to market plans
• Oversee Copy and the execution of content
• Own the development of the annual content plans — build, align, and execute the master integrated campaign calendar including evergreen messaging, product launches, key seasonal stories, and tentpole promotions
• Drive performance through storytelling — integrate trend, product, promotion, and assortment data into cohesive narratives that increase customer loyalty and new customer acquisition
• Lead cross-functional collaboration with Merchandising, Creative, Ecommerce and Growth Marketing for effective and strategic decision making
• Inform PR strategy to communicate key launches and brand relevancy in market and secure coverage and partnerships

Director of Brand, Integrated Marketing

Manager

• Translate the Chief Product Officer’s strategic direction into actionable seasonal and annual merchandising plans by channel.
• Manage SKU and assortment architecture with a focus on profitability, inventory health, and aligning products to customer expectations.
• Partner with Planning to develop category forecasts, SKU productivity targets, and optimize in-season performance.
• Use data and customer insights to make in-season adjustments that drive revenue, margin, and overall results.
• Identify whitespace opportunities in products and presentations within brand and product guidelines.
• Track competitor activity and translate insights into actionable opportunities related to assortment, colors, fabrics, styles, curated edits, trends, and pricing.
• Partner with Marketing, Growth, Operations, Ecommerce, and Product to ensure cohesive go-to-market execution aligned to sales and merchandising goals.
• Maintain alignment across teams on timelines, inventory, product priorities, and authentic brand storytelling.
• Build visual and analytical tools to support merchandising execution and cross-functional alignment.
• Manage, mentor, develop merchandising associates.
• Implement best-in-class site merchandising to maximize conversion, discoverability, and engagement.
• Drive seasonal and core sales to meet or exceed plan expectations.
• Leverage product reviews, graphics, video, and fit tips to highlight product benefits.
• Support PLP/PDP optimization, collections, and navigation to reinforce merchandising storytelling and sales plans.
• Identify asset needs (photography, styles, colors) and partner with ecommerce to fill gaps.
• Collaborate on A/B tests for content, pricing display, site pathing, and merchandising layouts.
• Partner to maximize site performance through analysis of sales, category & product trends, seasonality, launch timing, customer cohorts, and LTV behavior.
• Work with Marketing to align landing pages, sales plans, and campaign messaging.
• Analyze site metrics (conversion, click-through, search behavior, funnel drop-off), return/exchange data, and product journey insights to inform merchandising actions and improve LTV.
• Evaluate product combinations, bundles, and sets to optimize loyalty, retention, and customer lifetime value.
• Synthesize weekly reporting into quarterly summaries highlighting insights, recommended actions, challenges, and opportunities.
• Drive enhanced site presentation, copy, and assets to improve customer education and experience.
• Own customer calls, focus groups, and wear tests to unlock customer mindset and identify opportunities to improve products, increase purchase frequency, and grow LTV.

Director of Brand, Integrated Marketing

Senior Merchandising Manager