peopleworth

Senior Growth Lead

peopleworth

full-time

Posted on:

Location Type: Remote

Location: South Africa

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Job Level

Senior

Tech Stack

SQL

About the role

  • Own and strengthen the full-funnel growth engine across a portfolio of digital education products.
  • Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment.
  • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels.
  • Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders.
  • Establish and maintain a reliable single source of truth for growth performance across the portfolio.
  • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows.
  • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance.
  • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes.
  • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking.
  • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data.
  • Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities, while supporting a wider culture of testing and continuous optimisation.

Requirements

  • Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline, with a strong record of improving funnel performance and commercial outcomes.
  • Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning.
  • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting.
  • Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology.
  • Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action.
  • Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools.
  • Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows.
  • Confident use of AI tools to support research, analysis, content iteration, and workflow automation in a practical, results-focused way.
  • Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace.
  • Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams.
  • Experience in education, edtech, or learner-focused products would be advantageous.
  • Exposure to SQL or BI tools such as Looker, Metabase, or similar would be beneficial.
Benefits
  • Collaborative, people-centred performance culture.
  • Opportunities to grow in a fast-paced environment.
  • High ownership and visibility in a role with meaningful commercial impact.
  • Close collaboration with senior decision-makers and cross-functional teams.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth marketingconversion rate optimisationA/B testingmultivariate testingfunnel analyticscohort analysisforecastingscenario planningemail nurture programmesworkflow automation
Soft Skills
collaborative workingstakeholder alignmentautonomyresults-focusedcommunicationanalytical thinkingproblem-solvingstrategic thinkingadaptabilitycontinuous optimisation