Marketing Campaign Manager
Peoples Bank
full-time
Posted on:
Location Type: Office
Location: Marietta • Ohio • United States
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Tech Stack
About the role
- The position is responsible for designing and executing marketing campaigns via SalesForce Marketing Cloud
- This includes overseeing campaign calendar, managing campaign strategy, A/B testing, gathering requirements, submitting requests for creative assets, ensuring required compliance approvals on creatives and strategy are completed, and reviewing (or requesting) data analysis on previous campaigns
- Lead Marketing Cloud requirements gathering for campaigns and projects
- Establish and maintain end-to-end campaign, which includes review, approvals, measurement, insights and optimizations
- Channels include but are not limited to emails, landing pages, blogs, direct mail
- Oversee campaign calendar (dates, frequency, audience overlap, freeze dates) and serve as the main campaign lead for all day-to-day requests and prioritize based on bandwidth and business goals
- Manage campaign strategy, assets, campaign request forms (CRFs) and approvals
- Identify rigorous A/B and multivariate test-and-learn methodologies to achieve desired campaign results
- Analyze the success of past campaigns and use data to make recommendations for optimization
- Ensure campaigns comply with best practices and also maintain brand identity and standards
- Ensures optimal quality in campaign rendering, content, audience and segmentation, dynamic content and personalization, functional testing (links, tracking, etc.), send configuration, and scheduling parameters
- Own campaign performance reporting, including lead volume and conversion rates by channel to assess and optimize performance and update key stakeholders
- Responsible for testing campaigns for proper content, function, and rendering using Litmus and checklists
- Notifies stakeholders when campaigns are postponed, cancelled, and deployed
- Will perform special projects as assigned
Requirements
- Bachelor’s Degree marketing, advertising, public relations, graphic design or journalism required
- 2 years of retail or bank marketing experience
- Must be energetic, enthusiastic team player
- Creative mind
- Strong marketing background and able to combine creativity with analytically based decision making
- Effective organizational skills and ability to work on multiple campaigns simultaneously
- Strong ability to multi-task and prioritize time sensitive issues
- Excellent oral and written communication skills and ability to simplify complex situations
- Well-developed interpersonal skills to interact with internal and external business partners in a collaborative environment essential
- Leadership experience with desire to continue to grow
- Strong knowledge of Microsoft Word and Excel and not afraid to perform data analysis
- The ability to work with a broad range of internal and external business partners in a collaborative environment is essential
- Expectation to receive SalesForce certifications of MC Email Specialist, preference to receive certifications for MC Administrator and MC Developer
- Travel required
Benefits
- 401(k) retirement plan with an employer match
- Employee stock purchase plan
- Various education assistance programs such as student loan and tuition paydown/reimbursement
- Paid vacation
- Paid holidays
- Much more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingdata analysiscampaign strategymultivariate testingcampaign performance reportingcontent personalizationfunctional testingsegmentationlead volume assessmentconversion rate optimization
Soft Skills
team playercreativityorganizational skillsmulti-taskingprioritizationoral communicationwritten communicationinterpersonal skillsleadershipcollaboration
Certifications
SalesForce MC Email SpecialistSalesForce MC AdministratorSalesForce MC Developer