
Founding Account Executive
peopleIX
full-time
Posted on:
Location Type: Hybrid
Location: Cologne • Germany
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Salary
💰 €65,000 - €80,000 per year
About the role
- Build and close pipeline
- Own the full sales cycle: prospecting, discovery, demos, negotiation, and closing
- Actively engage People Ops, People Analytics, HR Automation leaders, Controllers, and CHROs
- Close mid-market and enterprise deals and consistently meet or exceed quota
- Write and refine the sales playbook
- Develop our ICP definition, messaging, and sales narratives together with the founders
- Turn early wins and losses into repeatable sales motions
- Help define pricing logic, deal structures, and qualification criteria
- Create demand (not just respond to it)
- Proactively build lead lists and outbound strategies
- Run campaigns together with our Growth Lead and Demand Generation Manager
- Attend and leverage events; host webinars, roundtables, dinners, and small executive gatherings
- Do whatever it takes to create meaningful conversations and pipeline, both creatively and pragmatically
- Build for scale and automation
- Think AI-first and automation-first in how you sell
- Continuously improve tooling, workflows, and processes to make sales more scalable
- Collaborate closely with product to feed market signals into roadmap decisions
- Grow beyond individual contributor responsibilities
- Work with partners and ecosystem players to unlock larger deals
- Help lay the foundation for future Account Executives
- Over time, grow into building and leading your own sales team
Requirements
- Fluent in German and strong proficiency in English
- Based in Cologne with a strong onsite presence
- 2+ years of total sales experience
- 1–2+ years closing B2B SaaS deals
- Experience managing €25k–€100k+ deals with 5–6 month sales cycles
- Comfortable selling into complex organizations with multiple stakeholders
- Thrive in early-stage, unstructured, high-growth environments
- Strong ownership mindset — you take responsibility and create momentum
- Bonus: experience selling to HR, People Ops, or HR-IT
Benefits
- A founding role with real influence on company direction
- Real equity and meaningful upside — competitive compensation including stock options
- Maximum impact — flat hierarchies, genuine ownership, and direct influence on GTM from day one
- Modern setup — office in the heart of Cologne with flexible hours and hybrid work
- Growth investment — dedicated learning & development budget plus Urban Sports Club membership
- Team culture — regular offsites with a fast-moving team that builds together
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B salessales cycle managementpipeline managementnegotiationsales playbook developmentlead generationdeal structuringsales automationsales strategyaccount management
Soft Skills
ownership mindsetcreativitypragmatismcollaborationcommunicationadaptabilityproblem-solvinginitiativerelationship buildingstrategic thinking