Marketing Manager
Penumbra, Inc.
full-time
Posted on:
Location Type: Office
Location: India
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About the role
- Manage continuing customer and field-oriented product support activities in assigned regions.
- Select, manage, train, and develop staff. Establish objectives and assignments and provide ongoing feedback through performance reviews and development plans.
- Event Coordination & Conference Management: Organize and manage key industry events and conferences to enhance brand visibility and product promotion. Oversee and manage budgets associated with these events to ensure cost-effective execution.
- Implement promotion strategies, ensuring accuracy of product communication content.
- Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users.
- Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.
- Implement promotion strategies, ensuring accuracy of product communication content.
- Participate in field training on company products, and in the development of training materials.
- Identify market opportunities to maximize market penetration.
- Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features.
- Participate on cross-functional launch team to ensure successful delivery of completed product to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols.
- Articulate and reinforce high level positioning concepts to the field organization.
- Support global marketing activities through communication and other support for regional sales and marketing team members, direct and distributors.
- Participate in developing detailed marketing literature and other sales tools for the Penumbra products assigned.
- Participate in market research activities as required.
Requirements
- A Bachelor's degree in business, Biology, or related field with 3+ years of related experience in the medical device industry with progressively increasing responsibilities, or equivalent combination of education and experience
- Proven experience in a clinical setting, with a strong grasp of clinical data application in marketing strategies
- Demonstrated success in event management and coordination, conference management, and executing effective product launch strategies
- Creativity and a passion for innovation
- Strong analytical skills in forecast and identifying trends and challenges
- 1+ years of experience in a supervisory role desired
- Ability to interact with not only senior leadership but all levels within the organization
- Outstanding oral, written, and interpersonal communication skills.
- Medical device, pharmaceutical, biotech, or other regulated industry experience desired
- High degree of accuracy and attention to detail
- Proficiency with MS Word, Excel, and PowerPoint
- Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event managementconference managementproduct launch strategiesclinical data applicationmarket researchbudget managementperformance reviewstraining material developmentmarket evaluationcompetitive analysis
Soft skills
creativityanalytical skillsinterpersonal communicationorganizational skillsattention to detailleadershipcustomer orientationfeedback provisioninnovationprioritization