Penta Group

Director of Marketing

Penta Group

full-time

Posted on:

Location Type: Hybrid

Location: Washington D.C. • District of Columbia • Washington • United States

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Salary

💰 $155,000 - $175,000 per year

Job Level

Lead

About the role

  • Develop demand generation programs that drive qualified pipeline and influence revenue outcomes, with ownership of funnel performance from lead generation through conversion, including managing, segmenting, and prioritizing a target account list
  • Own the content calendar and thought leadership pipeline, commissioning, editing, and distributing research reports, white papers, op-eds, case studies, and event content that demonstrate Penta’s expertise and generate engagement, while partnering with the CGO, PR firm, and senior stakeholders to shape how proprietary research is brought to market and build a content engine around Penta’s intelligence assets
  • Partner with practice leads and business development teams to produce pitch materials, capability decks, and proposals that position Penta competitively across sectors
  • Lead the planning and execution of Penta-hosted and sponsored events, roundtables, and conference participation, evolving these efforts into high-value relationship and community-building platforms that create durable client and prospect engagement
  • Build and maintain relationships with media, industry associations, and partners to extend Penta’s reach and profile
  • Manage relationships with external agencies, freelancers, and vendors, overseeing scopes of work, budgets, and quality of deliverables across partners including designers, PR firms, and digital specialists
  • Manage Penta’s top 20 accounts and lead account-based marketing programs that strengthen relationships, drive cross-sell opportunities, and grow account value through targeted content, client communities, and thought leadership.

Requirements

  • 10–12 years of progressive marketing experience, ideally within professional services, consulting, agencies, public affairs, or a related field
  • A demonstrated ability to develop and execute multi-channel marketing strategies that drive measurable business outcomes
  • Exceptional written and verbal communication skills, with experience producing long-form thought leadership, executive communications, and marketing copy, and translating complex policy, data, and strategic concepts into clear, compelling narratives
  • Experience designing and executing integrated marketing programs that drive pipeline contribution, including campaign management across content, events, and ABM
  • Experience managing target account lists and working within a CRM to track lead flow and conversion
  • Hands-on experience with marketing automation platforms, CMS, email marketing tools, and social media management, with comfort using analytics tools (e.g., Google Analytics, HubSpot) to guide decision-making
  • Experience producing client-facing materials and supporting business development or sales functions, with a strong understanding of how marketing integrates with go-to-market strategy
  • Strong organizational and project management skills, with the ability to manage multiple priorities and deliver in fast-paced, client-service environments
  • Comfort engaging with and presenting to senior leadership, partners, and external stakeholders, with the ability to influence decision making and drive alignment across the organization
  • Fluency in marketing performance measurement, including building dashboards that connect marketing activity to pipeline and revenue while using data to own prioritization, resource allocation, and performance based decision making
Benefits
  • Healthcare Coverage: Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering 90% of individual employee premiums and 50% of dependent premiums
  • Retirement Benefits: A 401(k) plan with a generous employer match, contributing 100% on the first 3% of salary deferred and 50% on the next 2%, helping employees maximize their retirement savings
  • Income Protection: Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance
  • Paid Leave & Flexibility: 12 weeks of paid parental leave
  • Flexible Paid Time Off(PTO) policy and a generous holiday schedule (Penta follows the federal time off calendar)
  • Additional Perks & Support:
  • A monthly cell phone reimbursement
  • Frequent firm-wide social events and team-building activities
  • Access to Employee Assistance Programs (EAP), including confidential counseling and resources for personal and work-related issues
  • Health & Wellness Initiatives, including a gym membership program (One Pass Select), mental health resources, and access to virtual health consultations
  • Discounted employee-paid pet insurance coverage through Nationwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationmulti-channel marketing strategiesaccount-based marketingcampaign managementcontent marketingevent planningmarketing performance measurementdata analysisexecutive communicationslong-form thought leadership
Soft Skills
written communicationverbal communicationorganizational skillsproject managementrelationship buildinginfluencingcollaborationstrategic thinkingadaptabilityclient service