Penrod

Sales

• Design and implement Salesforce solutions aligned with business requirements
• Develop custom applications using Apex, Lightning components, and Visualforce
• Configure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)
• Manage data migration, integration, and API development for Salesforce platforms
• Provide technical guidance on Salesforce platform best practices
• Document configurations and train users on implemented Salesforce solutions
• Maintain Salesforce Platform Developer or Administrator certification
• Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platform
• Build and manage audiences and segments for targeted marketing efforts
• Design, build, configure, and test emails, including dynamic content and responsive design
• Build, configure, and test journeys and automations based on business requirements
• Ability to conduct Discovery workshops with clients on Marketing initiatives to define business requirements
• Handle data uploads, segmentation, and data management/architecture within the platform
• Monitor and analyze campaign performance, generating reports and insights
• Proficiency in Salesforce Marketing Cloud, SQL, and related technologies
• Configure Marketing Cloud Connect for integration between Salesforce CRM and Marketing Cloud

Platform & Marketing Cloud Specialist – Salesforce

• Partner with leading healthcare systems to drive value through strategic technology implementations, data enablement, and change management.
• Serve as the technical executor on Marketing Cloud implementation engagements, working alongside Lead Consultants and Architects.
• Drive the platform-level build and configuration, manage day-to-day support for Managed Services accounts, handling ongoing requests and platform maintenance with minimal oversight.
• Build, test, and deploy email campaigns, journeys, automations, and audience segments within Salesforce Marketing Cloud.

Marketing Cloud Specialist – Salesforce

Director

• Own Strategic Customer Success & Growth: Serve as the primary point of accountability for your portfolio, focused on client retention, driving strategic growth, and cultivating deep, long-term partnerships, particularly by enabling digital transformations at Health Care Providers (HCPs).
• Establish Team Accountability & Metrics: Establish clear guiding principles and aggressive metrics for the delivery team, ensuring accountability and disciplined execution to achieve both customer and company objectives.
• Drive Account Revenue Growth: Identify and strategize expansion opportunities and lead change management, collaborating with Sales and Account Managers to secure additional work and increase profitability.
• Delegate Effectively and Validate Achievement: Assign responsibilities strategically, empowering team members to execute while maintaining strict accountability for achieving end goals and validating achievement against established objectives.
• Ensure Operational Excellence: Define, monitor, and enforce team operational health by establishing KPIs, tracking progress, and ensuring alignment between team efforts and customer success outcomes.

Platform & Marketing Cloud Specialist – Salesforce

Marketing Cloud Specialist – Salesforce

Portfolio Director – Healthcare