Own and optimise HubSpot
Act as the day-to-day owner of HubSpot for sales
Build and maintain pipeline, deal stages, workflows, automations, and dashboards
Ensure accurate CRM hygiene, reporting, and forecasting
Improve lead routing, handoffs (SDR -> AE), and lifecycle tracking
Troubleshoot issues and continuously improve how the team uses the CRM
Create, organise, and maintain sales collateral (pitch decks, one-pagers, case studies, email templates)
Ensure reps always have the right materials at the right time
Support onboarding and ongoing enablement for SDRs and AEs
Document sales processes and best practices so they’re easy to follow and scale
Own, lead and account data quality across the funnel
Implement and manage data enrichment tools (e.g. Cognism, Apollo, ZoomInfo)
Improve ICP targeting and segmentation
Monitor funnel health and surface insights on conversion, drop-off and velocity
Evaluate, select, and implement new sales tools (e.g. sequencing, conversation intelligence, enrichment, forecasting)
Ensure tools are well-integrated and actually used
Retire tools that don’t deliver ROI
Build dashboards and reports for leadership (pipeline, performance, forecasting, efficiency)
Provide insights that help us answer questions like: Where are deals getting stuck? Which segments convert best? What’s limiting our ability to scale?

Requirements

Proven experience in Sales Operations, RevOps, or a similar role
Strong hands-on experience with HubSpot (this is essential)
Experience supporting B2B sales teams (SDR + AE motion)
Strong analytical skills and comfort working with funnel and revenue data
Ability to balance attention to detail with speed in a fast-growing environment
Experience in SaaS, FinTech, HR tech, or another B2B subscription business (nice-to-haves)
Experience implementing or managing sales tools (enrichment, sequencing, forecasting) (nice-to-haves)
Experience working in a scale-up or high-growth startup (nice-to-haves)

Benefits

Competitive salary – we proactively review salaries to ensure fairness and progression
Meaningful share options – you’ll own a part of Penfold and share in our success
10% pension contribution each month that you don’t need to match (on top of your salary)
Medical insurance – through Vitality, including private GPs, physio, counselling, and great discounts (think 50% off PureGym memberships, free Apple Watches, and more)
Unlimited holidays – we trust you to get the work done and take breaks when needed
Great office space – our private office is run by the Ministry of Sound!
Free company lunch every week (think Borough Market and Mercato Metropolitano!)
Top-tier MacBook and WFH equipment to set you up for success
Cycle to work scheme – buy a bike tax-free and spread the cost
Learning & professional development – we support courses, events, and coaching to help everyone reach their goals
Quarterly company socials – plus plenty of regular team meetups!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Sales OperationsRevOpsCRM hygienedata enrichmentfunnel monitoringreportingforecastinglead routingpipeline managementanalytical skills

Soft Skills

attention to detailspeedproblem-solvingorganizational skillscommunication skillsteam collaborationprocess documentationenablement supportadaptabilityinsight generation