Sales Development Representative

Penfold

full-time

Posted on: 1/5/2026

Location Type: Hybrid

Location: London • United Kingdom

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About the role

Drive our growth by connecting with potential business clients and generating qualified opportunities.
Own outreach: make 50+ calls daily, send emails, and use LinkedIn to connect with decision-makers.
Build and maintain a high-quality sales pipeline through proactive prospecting.
Research potential leads and identify key decision-makers and influencers.
Engage inbound leads and turn interest into meaningful conversations.
Collaborate with sales and marketing to refine messaging and targeting.
Update and track all activity in our CRM (HubSpot).
Smash your targets and earn uncapped commission!

Proactive and driven: You are a self-starter and have a strong desire to achieve results.
Comfortable with high-volume outreach: You’re ready to make a significant number of calls and connect with prospects daily.
Sales-oriented mindset: You bring some experience in sales or a commercial role, with a keen focus on identifying and converting opportunities.
Excellent communicator: You have exceptional interpersonal skills and a natural ability to build rapport and engage in meaningful conversations.
Resilient and determined: You thrive under pressure, handle rejection constructively, and persistently pursue your goals.
Nice-to-haves: B2B or partnerships experience: A background in sales or growth roles, particularly in these areas, would be a plus.
Tech-savvy: Familiarity with CRM tools (e.g., HubSpot), phone systems (e.g., AirCall), and platforms like LinkedIn Sales Navigator is advantageous.

Benefits

A competitive salary, we proactively review salaries to make sure you get what you deserve
Meaningful share options, you’ll own a part of Penfold and share in our success
10% pension contribution each month that you don’t need to match (on top of your salary)
Medical insurance, through Vitality
Unlimited holiday, we’re interested in your output, not how many holidays you go on!
Hybrid working, we like people to come into our office (so it would be great if you lived in the London area) at least a couple of days a week to collaborate, but we trust you to get your work done in whatever environment suits you
Great office space, plenty of people come into our wonderful private office opposite Borough Underground station
Free tea, coffee, soft drinks, and snacks
Free company lunch every week (e.g., Borough Market, Mercato Metropolitano)
MacBook and any WFH equipment you need
Option to buy a bike tax-free, and spread the cost (using the cycle to work scheme)
Learning and Professional Development – we conduct regular 360 feedback and focus on role progression that suits each individual. We support everyone with courses, events, and coaching to help everyone reach their goals
Quarterly company socials, and regular meet-ups throughout the year too! Plus a host of other benefits – see here: Penfold Careers

Tip: use these terms in your resume and cover letter to boost ATS matches.

sales experienceprospectinglead generationpipeline managementoutreachconversion strategies

proactivedrivenexcellent communicatorinterpersonal skillsresilientdetermined