Pella Windows & Doors of North Carolina and Southwest Virginia

Specialist, SEO

Pella Windows & Doors of North Carolina and Southwest Virginia

full-time

Posted on:

Location Type: Hybrid

Location: Urbandale • Iowa • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and implement a comprehensive SEO roadmap covering technical, content, and local SEO.
  • Support content strategy through keyword targeting, internal linking, and scalable optimization frameworks.
  • Set and track SEO performance goals in partnership with the Web Strategy Manager.
  • Collaborate with internal and external partners to execute keyword research, competitive analysis, and content initiatives.
  • Monitor local and national share-of-voice (SOV) performance.
  • Use SEO tools and analytics platforms to generate reports and deliver actionable insights to stakeholders.
  • Lead SEO testing and experimentation (e.g., title tags, meta descriptions, CTR, copy variants) for continuous improvement.
  • Stay current on algorithm updates, emerging technologies, and industry trends, including AI impacts.
  • Develop and enforce SEO governance, standards, and documentation.
  • Identify opportunities to automate SEO workflows and scale insights.

Requirements

  • Bachelor’s degree (B.A./B.S.) required.
  • 5+ years of hands-on SEO experience with a proven track record of driving growth.
  • Expertise in on-page, off-page, technical SEO, and content marketing best practices.
  • Proficiency with tools like BrightEdge, Google Search Console, and GA4
  • Familiarity with CMS platforms (e.g., Contentstack, Strapi) and basic HTML/CSS/JavaScript.
  • Understanding of content strategy and editorial workflows.
  • Experience with Agile project management methodologies.
  • Strong collaboration, presentation, and reporting skills, including executive communication.
  • Comfortable working in agile environments with evolving priorities.
Benefits
  • Individualized talent development plans
  • Cross-functional experiences
  • Opportunities for career advancement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOon-page SEOoff-page SEOtechnical SEOcontent marketingkeyword researchcompetitive analysisHTMLCSSJavaScript
Soft skills
collaborationpresentationreportingexecutive communicationadaptability
Certifications
Bachelor’s degree
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