Pearson VUE

Advanced Specialist, Strategic Partnerships

Pearson VUE

full-time

Posted on:

Location Type: Remote

Location: New Jersey • United States

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Salary

💰 $90,000 - $110,000 per year

About the role

  • Contribute to the development and execution of U.S.-focused strategic marketing initiatives that position Pearson as a trusted partner to university leadership, systems, and government-adjacent stakeholders
  • Shape and evolve U.S. messaging and positioning for Pearson’s pan-portfolio higher education offering, tailored to institutional and public-sector needs
  • Apply and adapt global thought leadership into market-relevant narratives, content, and campaigns aligned to U.S. policy, funding, and institutional priorities.
  • Develop strategic messaging frameworks, toolkits, and guidance that support geo and segment marketing teams in effective local execution
  • Support strategic partnership pursuits, proposals, and large-scale opportunities by aligning marketing inputs to sales and business development needs
  • Partner with the Events team to inform U.S. event strategy and content for senior institutional and government audiences
  • Collaborate cross-functionally with U.S. sales, product marketing, and global stakeholders to ensure alignment and clarity
  • Track and assess marketing effectiveness across awareness, engagement, and commercial influence, contributing insights to inform future strategy
  • Provide informal mentorship and guidance to specialists and peers through subject-matter expertise and best-practice sharing

Requirements

  • A seasoned marketer with experience engaging senior stakeholders in higher education, B2B, or public-sector environments
  • Demonstrated strength in messaging, positioning, and strategic narrative development for complex, multi-solution offerings
  • Ability to work independently on high-impact initiatives, exercising judgment and influencing outcomes without formal authority
  • Strong collaborator who navigates matrixed environments effectively across global and U.S. teams
  • Comfortable balancing strategic thinking with hands-on execution
  • Passion for education and the role partnerships play in driving systemic impact.
Benefits
  • This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketingmessaging developmentnarrative developmentcontent creationmarketing effectiveness trackingpartnership developmentproposal developmentevent strategyB2B marketinghigher education marketing
Soft Skills
collaborationinfluencingindependent workstrategic thinkingjudgmentmentorshipcommunicationcross-functional teamworkadaptabilityproblem-solving