Lead a matrixed, cross-functional web testing team to define and operationalize workflows required to successfully execute CRO tests and optimizations.
Develop the web testing & personalization strategy & roadmap; oversee the entire testing process from beginning to end and from ideation through analysis and reporting.
Partner with Analytics & Insights team to establish and track KPIs and develop reporting and analysis of experiments.
Partner and continuously align with other web business owners across the website & performance marketing teams to ensure projects are prioritized within the overall web roadmap and that achieve the organization's objectives.
Execute and make key decisions on A/B testing, multivariate testing, lead generation form testing, and site personalization to improve user experience and increase site conversion rates.
Serve as a strategic subject matter expert (SME) on CRO, web testing, and all things website performance.
“Tell a good story” – translate the empirical learnings from experiments into a compelling story geared toward action and impact for senior leadership.
Manage testing and personalization platforms.
Create and lead a CRO ‘Center of Excellence’ to align A/B testing initiatives across all marketing channels to share best practices and foster collaboration and coordination across marketing experiences.
Manage and oversee any vendor or outsourced partner relationships and ensure that these partnerships contribute toward achieving CRO program goals.
Work closely with the Web Design & Development team to align on UX testing needs, as well as coordinate the implementation and deployment of winning experiments and variations to web properties.
Other responsibilities as assigned by the line manager.

Requirements

Bachelor’s degree in Business, Statistics, Marketing or equivalent discipline, or appropriate combination of experience and education
5+ years' experience in developing, launching, and analyzing CRO programs and tests
Minimum 2 years’ experience managing a team of conversion analysts
Demonstrated proven track record of improving digital conversion rates (CVR) through testing
Experience with website testing platforms (WEVO, VWO, Adobe Target, etc.)
High-level of knowledge working with Google Analytics & Google Tag Manager, and other web analytics tools
Understanding of HTML/CSS, JavaScript and JQuery
Strong foundation in statistics with analytical & problem-solving skills
Prior experience utilizing reporting and analytics tools such as Big Query & Tableau strongly desired
Experience in digital marketing for lead generation, with a track record of driving results
Proven project management skills – effective collaborator and consensus builder with a focus on completing on time and on budget
Team player that works well with partners from other departments and can influence without direct reporting accountability
Ability to work autonomously, be a “self-starter”, solve complex problems, and overcome obstacles
Maintain a positive, enthusiastic, and energetic demeanor which helps foster an upbeat working environment
Experience with web content management applications (Adobe Experience Manager, WordPress, etc.) and SEO techniques a plus

Benefits

This position is eligible to participate in an annual incentive program.
Information on benefits offered is here.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CROA/B testingmultivariate testinglead generationHTMLCSSJavaScriptJQuerystatisticsdigital conversion rates

Soft Skills

project managementcollaborationinfluenceproblem-solvingself-starterteam playercommunicationanalytical skillsstorytellingleadership