Pearl West

Copywriter, Designer – Landing Page

Pearl West

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇭 Philippines

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Job Level

Mid-LevelSenior

About the role

  • Write Direct-Response Landing Page Copy
  • Craft persuasive, conversion-focused copy for paid traffic
  • Develop clear hooks, messaging hierarchy, offer framing, and CTAs
  • Adapt copy based on traffic source (Meta, YouTube, etc.)
  • Create wireframes and final designs in Figma
  • Translate designs into live landing pages using no-code tools (Replo, Shogun, GemPages, or similar)
  • Ensure clean layouts, fast load times, and strong UX for conversion
  • Turn landing pages around quickly for paid media testing
  • Manage multiple landing page variations at the same time
  • Build modular sections that can be easily swapped and tested
  • Work closely with the CRO & Data Optimization Specialist to implement winning tests
  • Iterate on copy, layout, and offers based on performance data
  • Support ongoing optimization across LPs, PDPs, and funnels
  • Use AI tools to draft first-pass copy, generate angle ideas, and research customer insights

Requirements

  • Strong DTC eCommerce experience, especially LP frameworks for supplements, beauty, wellness, or consumables
  • Proven direct-response copywriting background
  • Advanced Figma skills (wireframing → final design)
  • Hands-on experience building pages using no-code tools (Replo, Shogun, GemPages, or similar)
  • Understanding of offer structure, messaging hierarchy, and data-backed iteration
  • Comfortable working with dev or production environments
  • Proficient with AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, or similar
Benefits
  • Above market rate compensation, based on experience
  • High ownership, fast-paced environment
  • Direct impact on campaign and revenue performance
  • Opportunity to grow alongside a scaling DTC portfolio

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
direct-response copywritinglanding page frameworkscopy adaptationwireframingno-code toolsdata-backed iterationoffer structureUX optimizationconversion-focused copyperformance data analysis
Soft skills
persuasiontime managementcollaborationadaptabilitycreativity