Pear Tree.

Paid Social Media Specialist, AU Marketing Agency Experience

Pear Tree.

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$3,000 per month

About the role

  • As the Paid Social Specialist, you will be responsible for the end-to-end planning and execution of the paid social strategy for a portfolio of clients across multiple platforms, including but not limited to Facebook, Instagram, TikTok & Pinterest.
  • Managing client accounts day-to-day involves performance monitoring and continually optimising social media campaigns by analysing datasets.
  • You will be required to also review account health and provide actionable recommendations based on trends and key insights.
  • Collaborate closely with the Strategist to build and execute a platform strategy for each client account with the aim of optimising performance to achieve overall client goals
  • Manage budgets, bids, and optimisation for paid social campaigns across multiple platforms and client accounts in line with key metrics and client performance goals
  • Work mainly on the Meta platform (Facebook and Instagram), with occasional requirements for LinkedIn, Pinterest & TikTok
  • Create engaging copy, captions and content whilst managing the digital content library. Collaborate with the Copy team when necessary
  • Conduct, measure, and implement A/B test results for ad copy and targeting
  • Analyse and report social media results to identify successes and opportunities for improvement
  • Experiment, collect and analyse data, identify trends and insights in order to achieve maximum ROI for clients.
  • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/ mediums
  • Research competitors/market trends/new technologies to improve greater targeting and campaign growth
  • Occasional attendance in client meetings to provide technical advice on best practices for the platform
  • Work with the wider team to improve and strengthen overall account performance
  • Collaborate with the Strategist to plan and execute campaigns that effectively use different channels, ad types, tactics, messaging and creative to drive the ideal outcome for our clients
  • Ongoing training and development
  • Share the wisdom and provide training, industry and platform insights within the Social team WIPs and wider team

Requirements

  • Minimum of 4 year’s experience building, managing, and optimising social campaigns - Facebook, Instagram, and occasional LinkedIn, Pinterest and Tik Tok
  • Strong understanding of Google Analytics and other analytics platforms
  • Experience working in agencies or fast paced teams across multiple channels
  • Up to date with industry trends of the paid social landscape (Facebook/Instagram, LinkedIn, Pinterest, TikTok etc.)
  • Core Competencies
  • Ability to think dynamically, explore new ideas and embrace risks
  • Ability to think strategically and innovatively, with proven implementation of campaigns
  • Displays growth mindset orientation
  • Strong organisational skills and time management
  • Inspires others by leading by example and owning the company’s values and behaviours
  • Proven experience managing a portfolio of paid social accounts with a sizeable monthly ad spend
  • Not afraid to branch out and look for creative solutions
  • Takes ownership of projects, actions and outcomes
  • Can communicate and delegate with clarity while being open and transparent
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid social strategycampaign optimisationA/B testingdata analysisperformance monitoringcopywritingtraffic analysisbudget managementad targetingsocial media analytics
Soft Skills
strategic thinkingorganisational skillstime managementleadershipcreativitycommunicationcollaborationdynamic thinkinggrowth mindsetproblem-solving