Pear Tree.

Creative Strategist, Editor – E-Commerce

Pear Tree.

full-time

Posted on:

Location Type: Remote

Location: Philippines

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Salary

💰 A$2,000 per month

About the role

  • **Duties and Responsibilities:**
  • - Lead creative strategy aligned with business goals including acquisition, retention, product launches, and retail support
  • - Develop high-performing direct-response creative for Meta, Google (YouTube/Display), email, and landing pages
  • - Define and maintain a consistent, human, and trustworthy brand voice across all channels
  • - Edit and refine founder and team-generated content into clear, high-converting assets
  • - Leverage customer insights, reviews, and community engagement to inform creative direction and messaging
  • - Support product launches with campaign narratives, messaging frameworks, and creative assets
  • - Collaborate with media buyers and external partners to brief, review, and optimise creative output
  • - Build scalable content systems and frameworks for rapid testing and iteration
  • - Ensure full-funnel consistency from ads through to landing pages, email, and conversion points
  • - Assist in structuring and optimising landing and product pages for clarity and conversion
  • - Develop B2B and retail marketing materials including pitch decks and trade assets
  • - Maintain a structured library of creative assets, including hooks, angles, and messaging

Requirements

  • **Must Haves:**
  • - **Minimum 3+ years experience in creative strategy, copywriting, content, or similar roles (ideally within D2C, e-commerce, CPG, or subscription businesses)**
  • - **Strong understanding of multi-channel content (paid social, email, landing pages, organic)**
  • - **Strong portfolio demonstrating both strategic thinking and execution (campaigns, copy, scripts, etc.)**
  • - Proven experience producing high-performing direct-response creative across digital channels
  • - Experience translating customer insights and data into effective messaging and creative concepts
  • - Ability to collaborate with founders, growth teams, and performance marketers to achieve measurable outcomes
  • - Excellent written English with strong attention to tone, clarity, and persuasion
  • - Comfortable working in a fast-paced, test-and-learn environment with iterative feedback
  • **Nice to Have:**
  • - Experience in natural products, wellness, or low-tox categories
  • - Background working with brands that operate across D2C, retail, and community-led growth models**
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
creative strategycopywritingcontent developmentdirect-response creativemulti-channel contentcampaign narrativesmessaging frameworkslanding page optimizationB2B marketingtrade assets
Soft Skills
collaborationstrategic thinkingattention to detailpersuasionadaptabilitycommunicationcreativityproblem-solvingcustomer insight translationiterative feedback