Develop and execute an end-to-end digital marketing strategy tailored to AU & NZ real estate/property markets
Plan, manage, and optimize paid media campaigns (Google Ads, Meta, LinkedIn as applicable)
Oversee SEO, website performance, CRO, and landing page effectiveness
Lead content, email, and lead nurturing initiatives aligned with buyer/tenant journeys
Track performance, analyze results, and present clear insights and recommendations
Collaborate with leadership to align marketing goals with sales and leasing objectives

Requirements

Proven experience marketing for a real estate or property management business in Australia or New Zealand
Strong understanding of AU/NZ property buyer, tenant, and investor funnels
Ability to work autonomously, set priorities, and own outcomes
Hands-on expertise in paid advertising, SEO, analytics, and performance optimization
Strategic thinker who can also execute at a high level
Marketing Platforms & Paid Media: Google Ads, Meta Ads Manager (Facebook/Instagram), LinkedIn Ads, or other relevant paid media platforms
Analytics & Tracking: Google Analytics, Google Tag Manager, conversion tracking tools, and KPI dashboards
SEO & Website Optimization: SEO tools such as SEMrush, Ahrefs, Moz; CMS experience (WordPress, Squarespace, or similar); landing page builders (Unbounce, Instapage)
Email & Marketing Automation: HubSpot, Mailchimp, ActiveCampaign, or other CRM/automation platforms for lead nurturing campaigns
Design & Content Tools: Canva, Adobe Creative Suite (Photoshop, Illustrator), or equivalent for content creation
Project & Collaboration Tools: Trello, Asana, Notion, or similar for campaign/project management

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

digital marketing strategypaid media campaignsSEOCROanalyticsperformance optimizationemail marketinglead nurturingcontent marketingconversion tracking

Soft skills

autonomous workprioritizationstrategic thinkingexecutioncollaborationinsight presentationgoal alignment