Peaksware Holdings, LLC

Partner Activations Manager

Peaksware Holdings, LLC

full-time

Posted on:

Location Type: Hybrid

Location: Louisville • Colorado • United States

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Salary

💰 $68,550 - $114,250 per year

About the role

  • Serve as the internal hub for all partner activations:
  • Own the end-to-end activation process once deals are signed, translating partnership agreements with Olympic federations, app and device manufacturers, brands, event promoters, coaches, teams, and athletes into detailed campaign plans and deliverables.
  • Serve as the central point of contact between partners and internal teams (marketing, creative, and product), ensuring seamless coordination and communication.
  • Manage complex workflows, including creative briefs, content calendars, asset approvals, UTM tracking, and performance reporting.
  • Turn partnerships into programs with impact:
  • Collaborate with our Global Partnerships Managers (Running, Triathlon, Cycling, Hybrid Sports) to understand each partner's goals, audiences, and success metrics.
  • Design integrated activation campaigns with our Brand, Growth, and Product Marketing teams that span social media collaborations, newsletter features, podcast interviews, athlete spotlights, blog content, and live events.
  • Proactively identify ways to amplify partnership value through innovative content formats, cross-promotional opportunities, and collaborative initiatives that deliver value beyond the initial agreement.
  • Measure what matters and optimize continuously:
  • Track activation performance against clear KPIs and provide compelling recaps that demonstrate ROI to partners and internal stakeholders.
  • Surface insights and recommendations that help us get better with every campaign.
  • Build activation playbooks, templates, and best practices that raise the bar.

Requirements

  • 2+ years managing partnership activations, integrated marketing campaigns, sponsorship programs, or events, ideally within sports federations, endurance sports brands, SaaS platforms, or sports technology companies.
  • Proven success coordinating multi-channel programs with numerous stakeholders, tight deadlines, and competing priorities, including content production (copy, creative, video, podcast) and collaborating with external partners, agencies, and freelancers.
  • Comfortable using project management tools (Asana, Slack), CRM platforms (HubSpot), and marketing/analytics systems to keep campaigns on track and measure results.
  • Exceptional organizational skills with an eye for detail and the ability to juggle multiple campaigns without missing a beat.
  • A clear, confident communication style that works equally well with pro athletes, executives, and internal creative teams.
  • Proactive problem-solving mindset and a passion for work that genuinely serves the endurance sports community.
  • Experience working in endurance, fitness, or sports technology.
  • Personal background as an athlete, coach, or endurance sports fan.
  • Familiarity with TrainingPeaks, TrainHeroic, or similar training platforms.
Benefits
  • We offer comprehensive health benefits including medical, dental, and vision insurance; health savings and flexible spending accounts, paid parental leave; and an employee assistance program.
  • Additional coverage options including Accident & Critical Illness insurance as well as Hospital Indemnity are also available.
  • We offer several company paid options including Short Term Disability, Long Term Disability, as well as Basic Life Insurance and AD&D.
  • Additional coverage options including Employee-paid Supplemental Life Insurance for Employee, Spouse, and/or Child are also available.
  • We offer a 401(K) including a company match.
  • We observe 12 paid holidays annually and provide discretionary Flexible Time Off. Employees also receive free access to our products, corporate discounts, and professional development resources.
  • Access to the Performance and Recovery Center (PARC), our on-site fitness facility, as well as employee only access to on-site locker rooms and showers.
  • Employee only access to secure, indoor bike storage and access to e-bikes exclusively to Peaksware employees.
  • Access to our onsite Music and Podcast Studio.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partnership activationsintegrated marketing campaignssponsorship programsevent managementcontent productionperformance reportingKPI trackingcampaign optimizationcreative brief managementasset approval
Soft Skills
organizational skillscommunication skillsproblem-solving mindsetcollaborationattention to detailproactive approachmulti-taskingstakeholder managementcreative thinkingadaptability