PCMag

Performance Marketing

• QA display and video assets before launch, ensuring Red Ventures ad specifications are met
• Coordinate asset hand-off with client and internal teams while proactively communicating updates and setting expectations with all campaign stakeholders
• Schedule direct and programmatic guaranteed digital advertising campaigns, focusing on timely, accurate implementations and full campaign delivery
• Troubleshoot creative issues, implement custom executions, and be knowledgeable about site ad tagging logic to address ad disruption escalations
• Analyze campaign data to optimize for various client and internal KPIs including CTR, Viewability, delivery, and brand safety
• Continuously hone project management skills throughout the creation and scheduling process in partnership with internal marketing, sales, ad product, and data teams
• Familiarize with and remain updated with the ever changing Ad Ops Industry (e.g., third-party cookie deprecation, brand safety, privacy, etc.) through external interactions and industry research. Utilize knowledge to optimize existing or build new processes that support changing industry needs

Campaign Manager